Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

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Recent Posts

How to Reach On-the-Go Student Audiences with Geotargeting

For higher education marketers, continually reaching and engaging on-the-go student audiences is a must. Luckily, with the majority of your students and potential students accessing multiple devices...

Resources, Thought leadership
Start at Home: Higher Ed Brands Require Inside-Out Thinking

Perhaps the most feared words a higher ed marketer can hear are “we’re the best kept secret,” or the even more dreaded “if we only told our story better.” They are phrases every seasoned professional...

Announcements, Resources, Thought leadership
How an Internal Blog Can Help Reposition Your Marcom Team as Strategic Leaders

Once considered primarily a news bureau focused on media relations, the role of the marketing and communications department has and continues to shift dramatically. And while higher ed marketers...

Resources, Thought leadership
A Tweet or a Snap: How to Speak to Students on Social Media

As an incoming freshman at a university with over 50,000 graduate and undergraduate students, I was worried that I would find it difficult to feel connected with my school just given its sheer size....

Resources, Thought leadership
How Colleges Can Advocate on Behalf of Students in the Face of Mounting Debt

The current generation of prospective undergraduate students is faced with the harsh reality of mounting student debt and unforgiving loan rates. The already complicated exercise of assessing the...

Resources, Thought leadership
Getting the Most Out of Prospective Student Qualitative Research

“The University costs too much.” “I don’t like the location. I don’t know why, but I don’t.” Or “the dorms have a funny smell.” As a market researcher, there is nothing more frustrating than getting...

Resources, Thought leadership
Career Services and Marketing: The New Peanut Butter and Jelly?

I recently conducted a market research project for a company that is looking to extend its existing product to provide better solutions for career services offices and help universities tell better...

Resources, Thought leadership
Survey Results: AMA Symposium 2015 - Changes and Growth in Higher Ed

In preparation for this year’s AMA conference, the market researchers in us wanted to gather data to better understand the changes and growth in higher education marketing and communications. Through...

Thought leadership
AMA Higher Ed 2015 Recap: There May Not Be A Silver Bullet, But Here Is A Golden Rule!

This week, I returned to the office from AMA’s 2015 Symposium for the Marketing of Higher Education with a belly full of Chicago cuisine, a brain overflowing with insights, and an amplified...

Events, Resources, Thought leadership
Five Ways to Engage Students in Higher Education Marketing

My internship at SimpsonScarborough has given me unique insights into how schools view themselves and their futures through crafting accurate and decisive messaging. Through my work delivering both...

Thought leadership
Moving Past Buzzwords: How to More Effectively Differentiate Your Institution

In Matt Sutherland’s blog post, “The Higher Ed Swear Jar,” Sutherland discusses the propensity of higher ed marketers to use buzzwords, words that are repeated so frequently among various...

Thought leadership
Stanford Program Creates Meaningful Connections with Alumni

At SimpsonScarborough, we are often hired to conduct alumni engagement studies. These are projects designed to help a college or university understand how to get their alumni to reconnect with the...

Thought leadership
The Power of Michigan College Alliance's Collective Marketing Campaign

In 2013, the Michigan Colleges Alliance (MCA) embarked on a project designed to explore the collective brand of the 15 independent colleges and universities in Michigan that are members of the MCA....

Elizabeth Scarborough, Thought leadership