Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Bob Rafferty

Bob Rafferty
Bob Rafferty is Vice President of Digital at SimpsonScarborough.
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Recent Posts

An image of a computer with code on the screen. Courtesy of Unsplash and Markus Spiske
The Impact of AI on Higher Education Marketing

There's a lot of noise right now about Artificial Intelligence and the impact it will have on society. That noise gets more signaled as you get into specific categories of impact, like marketing,...

Thought leadership, AI
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Announcing Our New Research Study: The State of Higher Education Website & Marketing Technology

We're excited to announce a new research study on theState of Higher Education Website and Marketing Technology in partnership with Pantheon and Siteimprove. This study — the first of its kind — is...

Announcements, Website & Marketing Technology Study
Person using a computer
Yes, your admissions website traffic is slowing down

You're reading your Google Analytics reports correctly. That's a 30-day dip in your website traffic — and it's accelerating.

Digital, COVID-19
Person typing on a computer
Time to tidy up your .edu

Each time we are engaged in a higher education website redesign, we find ourselves in a conversation about the purpose of the .edu as it serves many different audiences with vastly different needs. ...

Thought leadership, Digital, websites