Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Chris Huebner

Chris Huebner

Recent Posts

Kendall Hall is seen in the early morning of Wednesday, May 26, 2021 in Chico, Calif. (Jason Halley/University Photographer/CSU, Chico)
Making Marketing Measurement Meaningful

Author's Note: The ability to measure your brand is not just important; it's essential for your institution's success. For many marketing leaders, the decisions you make around measurement—and...

Thought leadership, Strategy, AMA Higher Ed
The Integrated Campaign for Blue Turf Thinking

Before Boise State University could take its brand to the nation’s biggest stages, it needed a bold breakthrough to close the perception gap it was experiencing at home. Declining state funding and...

Thought leadership, Media Planning
a desk with a laptop, a coffee mug, and a SimpsonScarborough mug.
Building Marketing Momentum

In the 1970s, a seasoned entrepreneur made an interesting acquisition.

Thought leadership, Media Planning