Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

A student walking on a college campus
Be Real With Me: Brand Authenticity in Higher Ed

In a strange turn of events, authenticity—the quality highly prized by Millennials and Gen Z—has become something of a corporate buzzword. Brands strive for it and build strategies, campaigns, and...

Thought leadership, Branding

Emily Barriball

Emily Barriball

Recent Posts

A student walking on a college campus
Be Real With Me: Brand Authenticity in Higher Ed

In a strange turn of events, authenticity—the quality highly prized by Millennials and Gen Z—has become something of a corporate buzzword. Brands strive for it and build strategies, campaigns, and...

Thought leadership, Branding
a woman sitting in an orange chair with her laptop on her lap.
Brand Ex Machina: Can AI Help Build Authentic Brands?

In October 2021, I wrote an article about AI copywriting software. After testing several programs, I concluded the bots posed neither a threat nor seemed particularly useful to writers at that point...

Thought leadership, Branding
Emily Barriball
I, Copywriter: Is AI Copywriting a Replacement or a Tool?

Imagine you are a writer, by trade and by passion. You’ve spent years in the word processor trenches, honing your skill and maybe occasionally crying (just a little) over editing feedback.

Content Strategy