Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Jason Simon

Jason Simon
Jason is CEO & Partner at SimpsonScarborough. Before coming to SimpsonScarborough in 2014, Jason led the marketing communications teams for the University of California System and North Carolina State University. In 2013, he was named Higher Education Marketer of the Year by the American Marketing Association. Learn more about Jason here.

Recent Posts

Ryan Reynolds Aviation Gin Peloton Twitter Post
What Higher Ed Marketers Can Learn from Peloton (and Aviation Gin)

Just before the holidays, I got an email from a client and close friend who is the VP of Marketing at a small, private college. He wrote:

“Just launched this big digital campaign for our one of our...

Thought leadership
thoughtleadership (1)
Hey Marketers: Put Your Listening Ears On

Attend any marketing conference these days and you’re sure to see or hear this quote from Amazon founder Jeff Bezos: “Your brand is what people say about you when you’re not in the room.” I’ve even...

Resources, Thought leadership