Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Steve App

Steve App

Recent Posts

The Higher Ed CMO Has Arrived...And So Have Expectations

A decade ago, SimpsonScarborough partnered with The Chronicle of Higher Education to publish the first iteration of our Higher Ed CMO Study. Back then, the role of the Chief Marketing Officer was in...

2023-2024 CMO Study
What Gives? SimpsonScarborough's Alumni Philanthropy Study

Like so many, I met some of my closest friends in college. That includes my best friend, Matt (not his real name), who graduated alongside me from Stonehill College in 2007. While many graduates from...

Thought leadership, 2023 Alumni Philanthropy Study
Temple University Bell Tower
What Does it Mean to "Leave" Higher Education?

We held the party in B100, a small room at the end of a hallway that led directly into the admissions office. This room was usually a place to meet faculty members during admitted student days, or...

Thought leadership, Salary & Professional Development Study
SS-CBUS-Lifestyle-1477
How Social Listening Can Benefit Your Content Marketing

Here at SimpsonScarborough, we are increasingly adding social media audits and social listening trends analyses to our work with colleges and universities to help them develop and amplify more...

Resources, Thought leadership