The Council for Advancement and Support of Education (CASE) offers the following resources for Higher Ed Marketers:
Conferences and Training in 2014
Track sessions at CASE-NAIS, district conferences, Congreso, APAC, CEAC and Summit, as well as conferences and workshops for communications and marketing:
- Jan. 8-10: Annual Conference for Media Relations Professionals, Washington D.C.
- Jan. 23, 2014: Directors Debate 2014, London
- Feb. 13: Alumni Relations in Times of Crisis, online
- Feb 18: #EdNews: Making Twitter Work for Small Shops, online (Community Colleges)
- Feb. 19: Media Training Workshop, Naples
- Feb. 24: Writing for Fundraisers to Achieve Impact and Outcomes, Singapore
- Feb. 26: Writing for Fundraisers to Achieve Impact and Outcomes, Melbourne
- Feb. 27: Refresh and Relaunch Your Institutional Brand, Online
- March 12-14: Multimedia Workshop, Washington D.C.
- March 19-21: Social Media and Community, Marina del Rey
- March 20: Best Practices for Online Advertising, Online
- March 25-26: Engaging Community College Alumni: A Virtual Conference, Online
- April 2-4: Editors Forum, New Orleans
- April 15: Constructing a Student-Focused Community College Website, Online
- April 24: Do-It-Yourself Market Research and Data Analysis, Online
- April 30-May 2: Annual Conference on Marketing and Branding, Baltimore
- May 15: Balancing Academic and Athletic Brands
- June: Advertising & Media-Buying Workshop (also Marketing)
- July: Summer Institute in Communications & Marketing
CASE Books
There are currently 14 books under Marketing in the CASE Store, with books on branding, assessment and benchmarking, student recruitment and information, and online recruitment. There are also 18 books in the store under the Communications category, with books on assessment and benchmarking, communications plans, communities and social media, crisis management, media relations, online and electronic communications, public relations, site design, web writing, writing and editing, government relations, internal communications, media training and site management. Available titles include:
- Advancing Small Colleges: Strategies for Success
- Archive of Re-imagining Your Brand Manual
- Art of Woo: Using Strategic Persuasion to Sell Your Ideas
- Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
- Archive of Changing Demographics & How This Affects Your Business, Today & Tomorrow
- Competing for Students, Money and Reputation: Marketing the Academy in the 21st Century
- Archive of Creating and Sustaining a University-Wide Integrated Marketing Culture
- Archive of Growing Brand and Enrollment through Social Media: Tips for Community Colleges
- Handbook of Institutional Advancement
- Archive of Higher Ed Marketing Metrics
- Independent School Advancement Series: Student Recruitment
- Integrating Marketing Communication: A Practical Guide to Developing Comprehensive Communication Strategies
- Integrated Marketing Workbook for Colleges and Universities
- Archive of Introduction to Communications and Marketing
- Marketing Colleges and Universities: A Services Approach
- Archive of Measurement Matters: Tracking the Productivity of Your Marketing Effort
- NAIS Handbook on Marketing Independent Schools
- Net Proceeds: Increased Revenue from Enrollment and Advancement—Guaranteed!
- New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video and Viral Marketing to Reach Buyers Directly
- The Real U: Building Brands that Resonate with Students, Faculty, Staff and Donors
- University Marketing Mistakes: 50 Pitfalls to Avoid
- Weathering the Storm: Protecting Your Brand in the Worst of Times
CURRENTS Articles (Selected)
More CURRENTS and BriefCASE articles can be found in Browse by Professional Interest under Marketing.
- Talkin’ Bout Their Generations, January 2013
- What to Ponder Before You Pin, January 2013
- Watch Your Language, January 2013
- Office Space: Social Connection, February 2013
- Managing Content, Managing Change, March 2013
- Tackling Social Media, March 2013
- Weathering the Superstorm, April 2013
- Crowd Around, May/June 2013
- Proving Your Success, July/August 2013
- Communication Revolution, July/August 2013
- Building Community Five Minutes at a Time, September 2013
- All in the Hamily, September 2013
- Taking the Lifelong View, September 2013
- TV That’s Actually…Good, September 2013
- The Coaster is Clear, October 2013
- Looking Back at the Boston Bombings, October 2013
- LinkedIn to the Rescue, October 2013
- Office Space: On Media and Mentoring, October 2013
- Start Spreading the Views, November/December 2013
Other Products
- Management Checklist for Communications and Marketing
- Principles of Practice for University and College Periodicals Editors
- Principles of Practice for Communications and Marketing Professionals at Educational Institutions
- Sample collections on annual reports, branding, crisis communications, infographics, social media policies and student ambassador groups.
- Research including the Member Magazine Readership Survey, the CASE/Huron/mStoner social media survey and the forthcoming communications and marketing ROI survey.
Communities and Social Media
- Many blog posts on the CASE blog under the communications and marketing categories
- The CUE and Communications Higher Logic communities
- The #CASESMC Twitter community and bimonthly Twitter chats, as well as various social media content
