Grab your current issue of CASE CURRENTS and read “Big Marketers on Campus,” which explores the rise of higher education marketing, including the increase in cabinet-level positions and influx of high-profile marketing professionals from the private sector.
Through interviews with high-level marketing officers and industry professionals (including Lipman Hearne CEO Rob Moore and our own Elizabeth Scarborough), writer Caroline Mayer delves into some of the reasons for this shift, why institutions are turning to outsiders and why corporate marketers have been drawn to higher education (Bentley CMO David Perry describes it as “much more rewarding than marketing cereal”). In addition to Perry, the article highlights SimpsonScarborough clients Mary Baglivo (Northwestern University), Ria Carlson (UC Irvine), Terry Flannery (American University), Matt Mindrum (Butler University), and Teri Lucie Thompson (University of Arizona).
