In our organizational assessment work, we see higher ed marketers increasingly focusing and aligning resources around measuring web, social media and digital strategy—and rightfully so, with the move toward digital and mobile marketing not slowing down. A new CMO study from Accenture, summarized in this Adweek infographic, shows that 37% of CMOs expect digital to become more than 75% of their marketing budgets in the next five years, and 35% expect mobile alone to represent more than half their budgets. Are Pandora and YouTube part of your marketing mix? This study of 7,000 teens says that they should be.
Insights —
Thought leadership
/ July 05, 2014
