Kim Whitler’s article in Forbes, posted earlier this week, describes the important role CMOs play in the higher education administration. She references a recent study conducted by SimpsonScarborough and The Chronicle of Higher Education. The study, titled "Higher Ed Marketing Comes of Age," is the latest and most comprehensive attempt to understand the investment U.S. 4-year colleges and universities are making in marketing.
The study will be conducted every other year in order to benchmark changes in marketing investments, priorities, and staffing. The next round of data collection will occur in late winter/early spring 2016, and we encourage all professionals who lead the marketing effort for their institution to participate. With even stronger participation, we will be able to provide our industry with invaluable benchmarking data.
