The Chronicle of Higher Education and SimpsonScarborough recently partnered to conduct a study of higher education marketers. We asked how much you are spending, what your teams look like, and what you are planning for the coming year.
The results are in. More than 350 of you participated, allowing us to provide results for institutions in each of three categories: 1) Doctoral-granting universities, 2) Master’s colleges and universities, and 3) Baccalaureate colleges. The official report will be released at this year’s AMA Symposium in Austin, Texas on November 10-13 (register by October 13 to take advantage of the early registration discount). If you aren’t planning to attend the AMA, sign up to receive notification when the report becomes available.
