- Enrollment hires a consultant to review their communications flow & paid media spend
- Academic deans go rogue in promoting their graduate programs
- Advancement is pushing out a new comms strategy to boost alumni engagement & fundraising
- Student affairs is constantly giving updates for current students (and their parents) based on the priorities of that day
With a steep decline in graduating high school students coming, the pressure to hit tuition revenue goals comes from one of three places: new geographies, new audiences, or improving your student retention.A good strategy should incorporate a mix of all three, but the first two are increasingly problematic.
Matt is the VP of Strategy at SimpsonScarborough. He's basically a non-fiction version of Ted Lasso and one of the leading experts in higher education brand strategy anywhere in the country. He's played a key leadership role in SimpScar's evolution into a full-service, integrated agency but is likely more proud of the internal culture that's been cultivated in the process. Matt earned his B.S. in Marketing from Auburn University and is in the process of relocating from Greenville SC to Columbus OH with his wife and their two daughters. Learn more about Matt and the rest of our team here.