Higher Education Marketing Blog

In Case You Missed It – Reading From 2014 Worth a (re)Read

Written by admin | Dec 2, 2014 6:54:59 AM

We are sharing a few of our favorite articles that inspired discussion and reflection and continue to be top of mind even as we bring the year to a close.

  • The New York Times explored the correlation between income level and college graduation, featuring UT-Austin research that shows how an intervention (for example, an email with basic messaging about belonging) boosts college completion rates among disadvantaged students.
  • William Deresiewicz’s provocative reflection in The New Republic firmly positioned the Ivy Leagues against publics and spurred responses by The New Yorker, Slate and many others.
  • Vox offered a look at how universities across the country are beginning to utilize big data and predictive analytics to directly impact graduation rate.
  • The Chronicle of Higher Education shared an inside look at the world of college basketball recruiting in the profile of student-athlete Marvin Clark.
  • The Upshot featured two helpful widgets – a student debt calculator focused on college majors and a comparison tool that reveals how students make their final decision when admitted to two or more schools.