Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Student on computer. Photo by Andrew Neel courtesy of Unsplash.
Weekly Brief: The New Proof Points

We know that this week will be the most challenging week for many of you in a long line of really challenging weeks. So for this week's brief, we decided to look toward the future. But if you're not...

Weekly Brief
Empty classroom. Photo by Changbok Ko on Unsplash.
Weekly Brief: Grand Opening, Grand Closing

Is there a reputational risk in actually opening now?

Weekly Brief
Student faces
National Studies, Podcast Previews, and Webinar Deep Dives

We're excited to announce that our Founder & Chairman, Elizabeth Johnson, will be a guest on The Collective Good's Place Makers Live Podcast on Monday, August 3rd at 6pm EST where she'll preview the...

Announcements
An empty shopping cart. Photo by Bruno Kelzer via Unsplash.
Weekly Brief: An Education Should Be Easier to Buy

Historically, the buying experience at most institutions has been — how should we say it — not great. We can blame complexities like the application or admissions process, but I'd argue most of it is...

Weekly Brief
Mount Rushmore. Photo by May on Unsplash
Weekly Brief: Pivoting With the Political

ICYMI, it's a presidential election year. Throw that on top of all the social, cultural, and economic instability, and you've got yourself a perfect storm of questions and considerations when it...

Weekly Brief, Media Planning
Kombucha Girl on TikTok
Bringing Your Brand to TikTok

Editor's Note (Updated 9/14): Oracle has been leaked as the likely 'trusted US tech partner'. 

If you're like me, the age of COVID-19 and the onset of a national quarantine has presented you in these...

Social Media
Stan State Stan Up
Hot Mics and High Fives: Launching a Brand in the Middle of a Pandemic

"The mic is still hot!"

Client Work, Strategy, Branding
To Boycott or Not to Boycott?
To Boycott or Not to Boycott

To be honest, that's not really the question. The question is really about what are you doing to address the issues that students care deeply about?

Weekly Brief
Keeping Your Brand Relevant
Keeping Your Brand Relevant

Each year, the brand consultancy Prophet releases its Brand Relevancy Index. By their definition, relevant brands fall into four categories:

Weekly Brief
Never Read the Comments
Never Read the Comments

In the last few weeks, a number of colleges and universities have made announcements to remove statues and artwork with racist lineages. The news has been received positively by many but, as...

Weekly Brief
Product, Place, Price, and Packaging
Product, Place, Price, and Packaging

When the marketplace gets cloudy or uncertain, I go back to MKTG 301: Intro to Marketing at Auburn. I want to remember the basics and how they are applicable today. I thought a lot about the 4 Ps...

Strategy, Weekly Brief
Empty lecture hall. Photo by Nathan Dumlao
The Time for Marketing Integration is Now

Editor's Note: Please see our most recent National Student Survey that demonstrates the strong correlation between effective communications and overall perception of the institution, and how that...

Thought leadership, Strategy, Organizational Design
NYC Subway
This Is What Brands Are Made For

The other day, one of my coworkers shared a video on our company's Teams channel that was making the social media rounds. She posted it with just one word of commentary: "Savage." And it was. Posing...

Thought leadership, Strategy, COVID-19