Last month’s newsletter provided a look at the development of Wheelock College’s Tough Enough brand platform. And now Wheelock serves as a case study for brand authenticity and what can happen when a college community truly lives the brand. The result? This powerfully on-brand video, unveiled at Wheelock’s orientation last weekend, which features a poem written and performed by recent graduate Lissa Piercy (BSW ’14). Inspired by the brand research and drawn from stories collected from her classmates, Lissa’s poem illustrates what it means to be “tough enough to inspire a world of good.” “Lissa’s passion and poem would make Lucy Wheelock proud,” said Wheelock marketing manager Stephen Dill. “We learn, then we serve, then we learn.”