Insights — The CMO Study is (almost) here

The CMO Study is (almost) here

Higher Ed CMO Study / January 30, 2022

The Higher Ed CMO Study 

We're proud to announce the upcoming publishing of our 2021-22 Higher Ed CMO Study and want to invite you to join us for our webinar where we'll present the findings, identify key takeaways, and answer your questions about what it means for the future of higher ed marketing. 

Of course, the webinar recording will be distributed to all registrants along with a copy of the full CMO Study.

The Higher Ed CMO Study Webinar
Wednesday, February 16th
1:00 pm EST

Sign Up for the Webinar

We're also inviting all senior-level marketers actively working in higher ed to take part in some small breakout discussions immediately following the webinar. Our goal is to provide the space to discuss your key takeaways alongside your peers. We've invited CMOs from across the industry to be on hand to help facilitate discussions and go deeper into how the data can be actionable. You can indicate your interest in these breakouts when signing up for the webinar and separate invitation links will be sent accordingly.

We're incredibly grateful to our confirmed list of moderators for these breakout sessions, and more generally for an industry that is so generous in its desire to support one another.

Confirmed Moderators listed alphabetically

Bill Campbell
VP MarCom, Chatham University

Christie Campbell
VP MarCom, St. Edward's University

Jamie Ceman
VP MarCom, Chapman University

Gabrielle DeMarco
AVP MarCom, University of Albany

Mary Dolheimer
CCMO, York College of Pennsylvania

Heidi Grunkemeyer
VP MarCom, Creighton University

Kyle Henley
CCO & SVP MarCom, University of Southern California

Jaime Hunt
CCMO & VP MarCom, Miami University

Carol Keese
AVP MarCom, University of Virginia

Joseph Master
AVP MarCom, Drexel University

Molly O'Brien-Foelsch
VP MarCom, Lebanon Valley College

Jenny Petty
VP MarCom, University of Montana

Angela Polec
VP of Enrollment & MarCom, La Salle University

Kin Sejpal
AVP MarCom, Rochester Institute of Technology

Rebecca Shineman
Senior Director MarCom, York College of Pennsylvania

Sign Up for the Webinar

Higher Ed MarCom Salary & Professional Development Survey

We're also excited to share that our industry salary & professional development survey is officially open for data collection. This survey is intended for anyone & everyone working in the field of higher ed marketing communications and will provide crucial benchmarking data that will help empower all marcom professionals to make data-driven decisions about their own careers. We encourage you to share this broadly amongst the marcom professionals at your institution and within your network. 

Begin the Salary Survey