How can institutions build and sustain trust with students and influencers in a fragile, virtual environment?
1. Keep It Simple
From strategy to CTAs, imagery to body copy
2. Prioritize your audience targeting parameters
3. Remember the value of an integrated marketing campaign
4. Understand where and how you're showing up
Sara Wallace is our Director of Marketing & Media Strategy and leads the Media Planning Division at SimpsonScarborough. Previously at Butler/Till, she holds an MA from SUNY Oswego and a BA from Hobart and William Smith Colleges. Sara lives with her husband and daughters in Rochester, NY. Learn more about Sara and the rest of our team here.