Have innovative and effective higher ed marketing strategies to share with your peers? Then it’s time to work on your paper proposal for this year’s AMA Symposium for the Marketing of Higher Education, slated for November 10-13 in Austin, Texas. Co-chaired by SimpsonScarborough’s Jason Simon and mStoner’s Deborah Maue, the Symposium is the largest professional development opportunity for higher ed marketers. It will feature 48 general lecture sessions falling into one of the six tracks described below:
Digital Strategy
(social media, content marketing, web, crowdfunding, search/inbound)
From Google search, to tweet, to mobile website visit, marketers have to plan for every way our increasingly connected audience is finding us. Proposals should cover cutting-edge strategies for creating consistent and compelling digital communications.
Marketing In Action
(undergraduate and graduate recruitment, nontraditional student recruitment, emerging markets, alumni engagement and philanthropic marketing)
For higher ed marketers, this is where the rubber meets the road. How can we do a better job of enrolling highly qualified students, identifying new markets, inspiring alumni and courting donors. Proposals in this category should showcase the innovative ways you’re engaging constituents to achieve results.
Marketing Operations
(staffing, budgeting, organizational structure, teams, tools, and tricks of the trade)
People, processes, budgets, data…managing successful marketing operations has never been easy, and it’s becoming increasingly complex. Proposals should cover innovative approaches and tools to help marcomm professionals elevate their work and take their organizations to the next level.
Brand Strategy
(positioning, market planning, identity, voice and messaging, integrated campaigns, advertising, measurement)
How do you find your institution’s voice, brand position, and bring it to life? Proposals in this category should cover innovative approaches to developing university brand strategies from broad strategies; bringing it to life through integrated campaigns, advertising and more; and maintaining and evolving your institution’s brand.
Marketing Intelligence
(market opportunity, web analytics, data mining, competitive intelligence, dashboards, research, measurement)
From Google Analytics to Big Data, marketers have never been more accountable for assessment of market opportunity and measurement of marketing activity. Proposals should cover innovative ways in which you are using data, intelligence, and research to determine who your key audiences are, the best ways to reach them and the results of those activities.
Austin City (No)Limits
(student affairs, career services, the kitchen sink, unleashed creativity)
Proposals should highlight solutions and strategies to answer every marcomm professional’s worst nightmare/challenge: “Can you just … ?” One session will be a repeat of last year’s 9 x 5 Open Mic Round Robin: The steering committee will pick 9 proposals that each can showcase one best practice in under 5 minutes.
Download the call for proposals for complete submission guidelines. Proposals are due April 19.