Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

SimpsonScarborough

SimpsonScarborough

Recent Posts

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Maximize Marketing Impact: Strategic Priorities in Higher Ed

If there's a constant to be found in higher education, it's variability. It's made the gap between institutions thriving and barely surviving feel more significant than ever. That variability is...

2023-2024 CMO Study
Welcome to the SimpsonScarborough CMOLab

Back in 2014, we partnered with The Chronicle of Higher Education to launch the first study of its kind: a benchmarking study of the higher education Chief Marketing Officer. At that time, the role...

CMOLab
Changes to GA4 Metrics You Need To Know

Many articles, presentations, and how-to guides have heralded the end of Universal Analytics (UA) for months. You may already have some GA4 properties set up, or you have plans to transition soon. 

Thought leadership, Data & Analytics
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What Gives? SimpsonScarborough's 2023 Alumni Philanthropy Study Webinar

We are proud to announce the upcoming release of SimpsonScarborough's 2023 Alumni Philanthropy Study!

Events, 2023 Alumni Philanthropy Study
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2022 National Prospective Student Survey Webinar

We are proud to announce the release of SimpsonScarborough's 2022 National Prospective Student Survey!

The 2022 National Prospective Student Survey is a departure from our previous studies of the...

Events, National Prospective Student Survey
An aerial shot of Redlands University, with the admissions building in the front, and the mountains in the back.
The Transformative Power of Higher Education

We recently sat down with Kinnari “Kin” Sejpal to talk about the transformational higher ed experiences in India and the United States that helped make her a dynamic leader in today's higher ed...

Guest Post
2022 Higher Ed MarCom Professional Development & Salary Study
2022 Higher Ed MarCom Professional Development & Salary Study Webinar

We are proud to announce the upcoming publishing of SimpsonScarborough's 2022 Higher Ed MarCom Professional Development & Salary Study. This study was initially designed to provide crucial...

Professional Development & Salary Study
A close up shot of a microphone in front of a crowd. Photo by Kane Reinholdtsen courtesy of Unsplash
SimpsonScarborough Speaks: Upcoming Presentations
The SimpsonScarborough team will be speaking at various conferences and events in the United States this summer and fall. Don't miss the chance to see our exciting work presented in person and catch...
Announcements, Events
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Diversity Is Not My Issue (and Other Stories We Tell)
First presented at the CASE Rethink conference in April 2022, "Diversity Is Not My Issue" and Other Stories We Tell webinar is a critically important resource for creating inclusive communications...
Announcements, Diversity, Equity, and Inclusion
Confessions of a Higher Ed CMO banner with photo of host, Jaime Hunt.
Branding, Brain Drain and Budgets, Oh My
A new podcast hosted by Jaime Hunt, Miami University's CMO, Confessions of a Higher Ed CMO features conversations between Jaime and higher ed marketing experts to discuss the unique...
Thought leadership
Stately building on a college campus
What's the Real Impact of Including the Lead Marketer in the President's Cabinet?

When we launched our first Higher Ed CMO Study in 2014, just 58% of Lead Marketers reported holding a spot in their President's Cabinet. Growth was stagnant in 2016 and 2019 as that number hovered...

Thought leadership, Higher Ed CMO Study
Looking up at tall office buildings
What If Higher Ed Marketing Budgets Looked More Like the Corporate World?

Editor's Note: Back at AMA in 2019, I spoke with a CMO from a large public institution who shared his frustration for not only how his institution resourced its marketing efforts, but how they...

Thought leadership, Higher Ed CMO Study
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The CMO Study is (almost) here

The Higher Ed CMO Study 

We're proud to announce the upcoming publishing of our 2021-22 Higher Ed CMO Study and want to invite you to join us for our webinar where we'll present the findings,...

Higher Ed CMO Study