We are proud to announce the upcoming publishing of SimpsonScarborough's 2022 Higher Ed MarCom Professional Development & Salary Study. This study was initially designed to provide crucial benchmarking data to empower marcom professionals to make data-driven decisions about their own careers and in support of their institutions. Once we analyzed the data, we realized this study uncovered much more about the current strains on higher ed marketing and provided us a glimpse of future challenges the industry faces.
You're invited to join us for a webinar that will present the findings, identify key takeaways, and answer your questions about the study.
The Higher Ed MarCom
Professional Development & Salary Study Webinar
Jason Simon, CEO & Partner
Jason leads brand strategy and creative engagements with our clients. Before joining SimpsonScarborough, Jason was the Executive Director of Marketing Communications for the University of California, and prior to that, he held a similar position at North Carolina State University. Earlier in his career, he served in brand strategist roles supporting corporate and consumer brands. Jason was honored as the American Marketing Association's Higher Education Marketer of the Year in 2013.
Steve App, AVP of Marketing & Business Development
A 15-year veteran of higher ed, Steve shapes the value SimpsonScarborough delivers to its clients, friends, and industry colleagues through its publicly available industry research and original content. A natural relationship builder, he also helps marketing leaders on campus understand how the agency can help them meet their individual and organizational goals.Throughout his career, Steve has helped launch campus blogging platforms, an agency podcast, community membership offerings, and a higher education online magazine all with a mission to bring people together through content. When not working, you can find him searching for new donut shops to visit or running (to burn off the donuts).
Emma Miller, Director of Insights
Emma is responsible for the development and delivery of actionable insights and meaningful data to SimpsonScarborough's higher education clients. She believes that data and information is not only critical to better branding and marketing strategies but to also advancing higher education. On a daily basis, Emma works with primary and secondary data to uncover insights and build narratives that provide strategic direction for institutions. Emma holds a degree in Communication from the University at Buffalo.
Kevin Tyler, Director of Community Engagement
With more than 20 years of experience in politics, corporate communications, and state & local government, Kevin uses his broad experience to further the mission of education. As Director of Community Engagement, he works with higher education marketing leaders across the country and leverages research, trends, and insights to move higher education marketing forward in important ways. He is also the host of Higher Voltage, a podcast that explores current events and important issues relevant to higher education marketing. Kevin lives in Santa Monica, California with his partner, Greg.