First presented at the CASE Rethink conference in April 2022, "Diversity Is Not My Issue" and Other Stories We Tell webinar is a critically important resource for creating inclusive communications in higher ed marketing. Watch the webinar recording below and see the accompanying list of resources to help guide your inclusive communication initiatives.
Using the model of inclusive marketing, webinar attendees and viewers will be led in open dialogue through the lenses of acceptance, belongingness, empowerment, equity, and respect. Attendees can expect to leave the webinar equipped with best practices and strategies for effective inclusive marketing and communications.
This presentation was designed by Rosa Mejia-Cruz, Kristie Colón, and Eryka Wallace, all of whom are certified in cross-cultural competency and serve as communication liaisons, allies, and advocates for diversity, equity, and inclusion efforts within higher education and within their respective communities. Their respective bios and contact information is provided below.
DEI should permeate everything we do; it's connected to the entire human experience and the mission of universities and colleges across the continent.
- Kristie Colón
Resources for Inclusive Communications in Higher Ed Marketing
- Inclusive Style Guides
- Miami University (Ohio)
- Media Style Guide from PRSA (pages 18-21)
- Recommended Books
- Erasing Institutional Bias: How to Create Systemic Change for Organizational Inclusion (Tiffany Jana, Diaz Mejias)
- Subtle Acts of Exclusion (Tiffany Jana, Michael Baran)
- The State Must Provide: Why America’s Colleges Have Always Been Unequal—and How to Set them Right (Adam Harris)
- Hiring Resources
- UK College of Pharmacy Examples
- DEI Page
- Anti-racism Resources
- Land Acknowledgement is located at the bottom of the college’s website
Presenters & Bios
Account Director, SimpsonScarborough
Kristie has a passion for the “it can’t be done” marketing challenges. For over a decade, she has worked with healthcare professionals and higher ed experts from Seattle to Silicon Valley, helping institutions develop their marketing strategies and effectively hone their brands. She serves on the National D&I Committee for the Public Relations Society of America. Prior to SimpsonScarborough, Kristie served as a Communications Director at the University of Kentucky and Co-chaired the College of Pharmacy's Diversity, Equity, and Inclusion Taskforce.
Kristie has a passion for the “it can’t be done” marketing challenges. For over a decade, she has worked with healthcare professionals and higher ed experts from Seattle to Silicon Valley, helping institutions develop their marketing strategies and effectively hone their brands. She serves on the National D&I Committee for the Public Relations Society of America. Prior to SimpsonScarborough, Kristie served as a Communications Director at the University of Kentucky and Co-chaired the College of Pharmacy's Diversity, Equity, and Inclusion Taskforce.
Director of Communications, University of Kentucky College of Pharmacy
Rosa is responsible for managing the communications office and setting the college-wide communications and marketing strategy for the University of Kentucky's College of Pharmacy. She brings several years of experience in alumni relations and most recently served as the Director of Alumni Relations, also in the College of Pharmacy. Rosa received a Bachelor of Arts degree in Biology and a Master of Arts degree in Higher Education Administration from Sam Houston State University in Huntsville, Texas.
Rosa is responsible for managing the communications office and setting the college-wide communications and marketing strategy for the University of Kentucky's College of Pharmacy. She brings several years of experience in alumni relations and most recently served as the Director of Alumni Relations, also in the College of Pharmacy. Rosa received a Bachelor of Arts degree in Biology and a Master of Arts degree in Higher Education Administration from Sam Houston State University in Huntsville, Texas.
Brand Strategist, SimpsonScarborough
Eryka is a passionate and curious communicator, committed to inclusive excellence. She does not believe in half-baked efforts and finds that the best ideas happen in diverse and inclusive environments. Eryka is committed to creative problem solving and challenging the status quo, which are building blocks to strategic marketing and communications. Wallace has a master’s degree in strategic communications and leadership and has served in numerous roles, including Marketing Strategist at Clemson University in South Carolina.
