Insights — SimpsonScarborough Speaks: Upcoming Presentations

SimpsonScarborough Speaks: Upcoming Presentations

Announcements , Events / July 20, 2022
SimpsonScarborough
SimpsonScarborough

The SimpsonScarborough team will be speaking at various conferences and events in the United States this summer and fall. Don't miss the chance to see our exciting work presented in person and catch up with our colleagues!
 
Editors note: This list will be updated as we add presentations and events to our schedule.

HighEdWeb-Alex-Emma
Alex Ahlstrom (Analytics Developer) and Emma Miller (Director of Insights) will present at HighEdWeb on October 9-12 in Little Rock, AR.

"When Google Analytics Gives You Lemons, Make Lemonade"

Chances are – if you're doing web analytics – you're using Google Universal Analytics. It’s one of the most ubiquitous tools in digital analytics today. But as of next year, Google will sunset Universal Analytics and upgrade to Google Analytics 4. This shift does not simply represent a new iteration of the old familiar tool but rather a fundamental shift to a new analytics paradigm. With GA4, Google is limiting the amount of data that can be collected (14 months) and will eventually remove access to all data collected with Universal Analytics. Failure to correctly implement GA4 will prevent you from collecting many of the web insights you and your stakeholders have come to expect. At the same time, GA4 presents opportunities with new features such as mobile application tracking, better consumer data privacy standards, and much more. Successful analytics implementation will help set your institution on the track to long term success, stronger data, and more powerful insights. This session will focus on how to successfully navigate transitioning analytics from UA to GA4. We will share strategies we’ve used with various clients, as well as providing suggestions to elevate the quality of your organizations web analytics and how to take advantage of the full breadth of features included in GA4.
 


CorynnSafy

Corynn Myers (Director of Brand Strategy) and Safaniya "Safy" Stevenson (Associate Director, Integrated Marketing Strategy) will lead the Enrollify Cohort "How to Build a TikTok Program at Your University" from October 20th - November 10th.

Cohort Description:

From dethroning YouTube in time spent with content, to threatening Google’s position as the top search engine, TikTok’s rise to fame has been nothing short of impressive.

This 4-part course will help higher education professionals who are overseeing or implementing their institution’s content and social media strategies take advantage of TikTok’s many opportunities for Higher Ed including:

  • How you can tie institutional-level priorities to your TikTok strategy for more buy-in and better results
  • How you can take advantage of the new era of curated discovery & meet students where they are
  • How higher ed can stay nimble and tap into trends despite restrictions on sounds

Learn more and register for the cohort on the Enrollify Website.


Kevin Tyler square

Kevin Tyler (Director of Community Engagement) will co-present with Jenny Petty (University of Montana Vice President of Marketing and Communications) at the 2022 AMA Symposium for the Marketing of Higher Education on November 6-8 in National Harbor, MD.

'"From Made to Making: Healing through Branding"

The University of Montana has weathered a number of storms: a reputational crisis, a dramatic dip in enrollment and challenging political dynamics. Add deep-seated cynicism from internal stakeholders when it comes to branding and it was no surprise that the campus became more defined by its troubles than its deep history, service to the state of Montana or academic rigor. This session will focus on how brand building can bridge a painful past with a hopeful future through healthy coalition and community building, strong partnerships and a philosophy of inclusion while delivering an authentic, differentiated brand platform.

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