The SimpsonScarborough team will be speaking at various conferences and events in the United States this summer and fall. Don't miss the chance to see our exciting work presented in person and catch up with our colleagues!
"When Google Analytics Gives You Lemons, Make Lemonade"
Corynn Myers (Director of Brand Strategy) and Safaniya "Safy" Stevenson (Associate Director, Integrated Marketing Strategy) will lead the Enrollify Cohort "How to Build a TikTok Program at Your University" from October 20th - November 10th.
From dethroning YouTube in time spent with content, to threatening Google’s position as the top search engine, TikTok’s rise to fame has been nothing short of impressive.
This 4-part course will help higher education professionals who are overseeing or implementing their institution’s content and social media strategies take advantage of TikTok’s many opportunities for Higher Ed including:
- How you can tie institutional-level priorities to your TikTok strategy for more buy-in and better results
- How you can take advantage of the new era of curated discovery & meet students where they are
- How higher ed can stay nimble and tap into trends despite restrictions on sounds
Learn more and register for the cohort on the Enrollify Website.
Kevin Tyler (Director of Community Engagement) will co-present with Jenny Petty (University of Montana Vice President of Marketing and Communications) at the 2022 AMA Symposium for the Marketing of Higher Education on November 6-8 in National Harbor, MD.
'"From Made to Making: Healing through Branding"
The University of Montana has weathered a number of storms: a reputational crisis, a dramatic dip in enrollment and challenging political dynamics. Add deep-seated cynicism from internal stakeholders when it comes to branding and it was no surprise that the campus became more defined by its troubles than its deep history, service to the state of Montana or academic rigor. This session will focus on how brand building can bridge a painful past with a hopeful future through healthy coalition and community building, strong partnerships and a philosophy of inclusion while delivering an authentic, differentiated brand platform.