We are proud to announce the release of SimpsonScarborough's 2022 National Prospective Student Survey!
The 2022 National Prospective Student Survey is a departure from our previous studies of the next generation of college students. While the first four waves uncovered valuable data for higher education during the COVID-19 pandemic, the fifth wave examines emerging social, political, and economic trends affecting prospective students and their decisions to pursue a college degree. More importantly, our report explores several insights that can help institutions shift their business model from institution-centered to student-centered.
You're invited to join us for a webinar where we will present the findings, identify key takeaways, and answer your questions about the report.
The 2022 National Prospective Student Survey Webinar
Jason Simon, CEO & Partner
Jason became SimpsonScarborough’s CEO in 2020 and over the past nine years has led the agency’s growth while championing the value of higher education and ensuring our work has lasting impact.
Before joining SimpsonScarborough, Jason served in marketing communications leadership roles for the University of California and NC State University. He was honored as the American Marketing Association’s Higher Education Marketer of the Year in 2013 and is regularly invited to speak at and lead industry events and training.
Steve App, AVP of Marketing & Business Development
A 15-year veteran of higher ed, Steve shapes the value SimpsonScarborough delivers to our clients, friends, and industry colleagues through our publicly available industry research and original content. A natural relationship builder, he also helps marketing leaders on campus understand how the agency can help them meet their individual and organizational goals.
Throughout his career, Steve has helped launch campus blogging platforms, an agency podcast, community membership offerings, and a higher education online magazine—all with a mission to bring people together through content.
Emma Miller, Director of Insights
Emma is responsible for the development and delivery of actionable insights and meaningful data to SimpsonScarborough's clients.
As Director of Insights, Emma believes data is critical to building better branding and marketing strategies and essential to advancing higher education. Guided by her work with data, she collaborates with other departments to uncover insights and build narratives that provide strategic direction for institutions.
Kevin Tyler, Director of Community Engagement
As Director of Community Engagement, Kevin works with CMOs from institutions across the country to help them reach their strategic goals with data, insights, and programming, while moving the higher ed marketing industry forward in important ways.
Kevin has a degree in poetry from the University of Pittsburgh and has worked in a number of fields, including politics, government, non-profits, charter schools, agencies, corporations, and institutions. He also hosts Higher Voltage, a podcast about higher education marketing and branding.