We are proud to announce the upcoming release of SimpsonScarborough's 2023 Alumni Philanthropy Study!
Our 2023 Alumni Philanthropy Study is the first report of its kind for SimpsonScarborough, and comes after higher ed experienced its best fundraising year to date. We surveyed more than 1,000 college-educated adults in the United States for their opinions on giving trends and higher ed.
Our findings uncover an interesting dichotomy between higher ed’s widely reported banner year for fundraising and alumni perceptions of higher ed and philanthropic activity. Understandably this left us asking, What Gives?
You're invited to join us for a webinar where we will present the findings, identify key takeaways, and answer your questions about the report.
What Gives? SimpsonScarborough's 2023 Alumni Philanthropy Study Webinar
1:00pm EST
Webinar Panelists:
Jason Simon, CEO & Partner
Jason became SimpsonScarborough’s CEO in 2020 and over the past three years has led the agency’s growth while championing the value of higher education and ensuring our work has lasting impact.
Before joining SimpsonScarborough, Jason served in marketing communications leadership roles for the University of California and NC State University. He was honored as the American Marketing Association’s Higher Education Marketer of the Year in 2013 and is regularly invited to speak at and lead industry events and training.
Reya Calistes, AVP, Research & Analytics
Reya oversees the work and growth of our research and analytics team. She thrives on exploring data and drawing holistic audience insights to provide context to research findings.
Prior to joining SimpsonScarborough, Reya led and designed global studies for Fortune 500 companies and non-profits in the public health, financial, and higher education sector. In her 15+ year career, she has worked for Edelman DXI, Purdue University, Indiana University, SSRS, and NM Incite. Driven by the need to make social impact, Reya finds higher education to be the most fulfilling way to achieve that goal.
Sara Wallace, VP of Strategy
Sara oversees SimpsonScarborough's strategy division, which uses data-driven approaches to create brand, marketing, and media deliverables that achieve institutions' short- and long-term goals.
Sara has spent the past 15 years navigating the ever-shifting media, brand, and marketing strategy landscape at agencies supporting higher education, healthcare, retail, and tourism. She has also led the strategy, activation, management, and measurement of integrated campaigns with dozens of institutions across the country.
