Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

SimpsonScarborough

SimpsonScarborough

Recent Posts

2022 Higher Ed MarCom Professional Development & Salary Study
2022 Higher Ed MarCom Professional Development & Salary Study Webinar

We are proud to announce the upcoming publishing of SimpsonScarborough's 2022 Higher Ed MarCom Professional Development & Salary Study. This study was initially designed to provide crucial...

Professional Development & Salary Study
A close up shot of a microphone in front of a crowd. Photo by Kane Reinholdtsen courtesy of Unsplash
SimpsonScarborough Speaks: Upcoming Presentations
The SimpsonScarborough team will be speaking at various conferences and events in the United States this summer and fall. Don't miss the chance to see our exciting work presented in person and catch...
Announcements, Events
Agency News — Summer 2022

It's been another exciting season of growth at SimpsonScarborough, and we are happy to share the newest hires that have joined us in the last few months. Our colleagues have hit the ground running -...

Announcements
Agency News — May 2022

SimpScar is continuing its exponential growth - we've welcomed five new colleagues so far in May! We're so excited that they have joined our team and already see the positive impact they will have on...

Announcements
People working at a table
Diversity Is Not My Issue (and Other Stories We Tell)
First presented at the CASE Rethink conference in April 2022, "Diversity Is Not My Issue" and Other Stories We Tell webinar is a critically important resource for creating inclusive communications...
Announcements, Diversity, Equity, and Inclusion
Confessions of a Higher Ed CMO banner with photo of host, Jaime Hunt.
Branding, Brain Drain and Budgets, Oh My
A new podcast hosted by Jaime Hunt, Miami University's CMO, Confessions of a Higher Ed CMO features conversations between Jaime and higher ed marketing experts to discuss the unique...
Thought leadership
Illustration of a megaphone
Agency News — Spring 2022

It's been a rapid season of growth to start the new year with many new faces joining our team. We're so proud to welcome the following individuals to our team and have already begun to see the impact...

Announcements
Stately building on a college campus
What's the Real Impact of Including the Lead Marketer in the President's Cabinet?

When we launched our first Higher Ed CMO Study in 2014, just 58% of Lead Marketers reported holding a spot in their President's Cabinet. Growth was stagnant in 2016 and 2019 as that number hovered...

Thought leadership, Higher Ed CMO Study
Illustration of a megaphone
Agency News — February 2022

We're proud to share the recent advancements and new additions to our growing team. It's incredibly rewarding to bring aboard such incredible talent and some of the genuinely best people from the...

Announcements
Looking up at tall office buildings
What If Higher Ed Marketing Budgets Looked More Like the Corporate World?

Editor's Note: Back at AMA in 2019, I spoke with a CMO from a large public institution who shared his frustration for not only how his institution resourced its marketing efforts, but how they...

Thought leadership, Higher Ed CMO Study
Abstract Illustration
The CMO Study is (almost) here

The Higher Ed CMO Study 

We're proud to announce the upcoming publishing of our 2021-22 Higher Ed CMO Study and want to invite you to join us for our webinar where we'll present the findings,...

Higher Ed CMO Study
Illustration for Higher Ed Jobs of the Future
Higher Ed Jobs of the Future
Our ongoing series about the Future of Higher Ed MarComms is focused on all of the topics that we believed were important to address in a pre-covid environment, and in a world turned upside down by...
Thought leadership, Future of Higher Ed Marcom
Illustration of two people working on their laptops.
The Influencer Network

How to find the balance between influencer partnerships that drive value and the fluidity in brand guidelines that success requires. 

Witty repertoire? Check. Unique, interesting idea that keeps...

Social Media, Branding