Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

SimpsonScarborough

SimpsonScarborough

Recent Posts

Empty Classroom. Photo by Nathan Dumlao, courtesy Unsplash.
NSC Enrollment Data Deep Dive

Editor's Note: When the NSC released the first collection of data, we were concerned that the data was not representative enough of institutions across the country to draw meaningful conclusions....

Thought leadership, Research
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Congratulations to the 2019 CASE SimpsonScarborough Scholars!

SimpsonScarborough is pleased to announce the selection of the 2019 CASE SimpsonScarborough Scholars. Launched in honor of our late founding partner Christopher Simpson, the program supports the...

Announcements, Resources
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Converge 2019 Recap: Content Creation, Enabling Genius, Managing Crisis

Last week in Atlanta, SimpsonScarborough had the amazing opportunity to partner with Converge to put on Converge 2019: The Digital Marketing Conference for Higher Education. The conference featured...

Resources, Thought leadership
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Illuminating Tech.

On January 14th, TV, radio and digital channels across the Midwest started rolling out our latest creative multimedia campaign for Indiana Tech.

We are beyond excited to see this work takeoff into...

Announcements, Resources, Thought leadership
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Enrollment Open: The Institute for Higher Education Marketing
Help distinguish yourself as a higher education marketing leader by participating in the Institute for Higher Education Marketing (IHEM). The 3.5 day program will be held in Austin, TX, February...
Announcements, Events, Resources
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The Marketing Organization of the Future

I’m fascinated by the continued evolution of the marketing department within higher ed. While the current reach of marketing is significant at many universities and great strides have been made,...

Resources, Thought leadership
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Top 5 Session Picks for AMA Higher Ed 2018

With less than a month to go until the start of AMA Higher Ed, it’s officially time to download the conference app and pencil out your schedule for what is sure to be an action-packed few days. After...

Events, Resources, Thought leadership
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Call for Nominations: 2019 SimpsonScarborough Scholars

The Council for Advancement and Support of Education (CASE) is currently accepting nominations for the 2019 SimpsonScarborough Scholars program. Established in 2008, the program honors our founding...

Announcements, Resources
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Social (Media) Cues, Part III: Influence Me!

On Instagram (like anywhere else), it pays to be famous.

Resources, Thought leadership
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The New Facebook: A Valuable Communication Tool

Since becoming an intern at SimpsonScarborough, I have grown accustomed to searching for various articles about marketing and higher education. One particular topic that has caught my attention is...

Resources, Thought leadership
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Market Research: Don’t Develop Your Digital Ad Strategy Without It

There's no question that a big part of your marketing strategy is (and should be) digital. But a big question that arises across institutions is, “How effective is our digital marketing strategy?”...

Resources, Thought leadership
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The NPS is Alive and Well

Some say the Net Promoter Score (NPS) is not appropriate for higher education. I respectfully disagree. And I’m befuddled as to why the NPS is so polarizing. As I wrote previously, the NPS is not the

Resources, Thought leadership
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Building a Successful In-House Creative Team

Over the past decade, marketing has undergone an incredible amount of change. The marketing and advertising industries continue to evolve to meet the needs of the digital age and have begun to shift...

Resources, Thought leadership