Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

SimpsonScarborough

SimpsonScarborough

Recent Posts

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Make it Your 2018 Resolution to Avoid These Common Research Mistakes

We’re gearing up for another year of brand research and creative, and it seemed like the perfect time to review some market research best practices. Sometimes, knowing what doesn’t work is just as...

Resources, Thought leadership
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Is Your Brand Working? A Checklist for Assessing Its Endurance

How do you know if you have a strong brand strategy? When you achieve your marketing goals, of course! But there are other, more subtle ingredients for branding success. If you can give a firm “yes”...

Resources, Thought leadership
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So You’re Not Going to Test Your Creative Concepts? Here Are 5 Reasons to Think Again

“The President knows what she wants.”

Resources, Thought leadership
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Articles from 2017 Worth a (Re)Read

Politics, free speech, diversity, and the narrative of a changing time not only permeated the national conversation, but also dominated discussions, debates, and articles about higher education in...

Resources, Thought leadership
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What Not to Miss at AMA (P.S. You’re going to love our booth!)

As we look ahead to the 2017 AMA Symposium for the Marketing of Higher Education, we have a long list of interesting sessions we want to attend. The topics are timely and innovative, and we already...

Events, Resources
Social (Media) Cues, Part I: Becoming a Hashtag Hero

For more than a decade, they’ve helped copywriters bulk up social media efforts by adding pounds to our posts.

Resources, Thought leadership
Putting Research into Action: A Case Study

This summer, Rutgers University announced that, for the first time in its history, the university raised more than $200 million in an academic year—11 percent higher than the previous record set in...

Resources, Thought leadership
Generalizing Gen Z, and Other Dangers of Trend Reports

We are living in an age of data. And difference. Of popularity. And polarization. And, oftentimes, we’re presented with plenty of information but little clarity.

Resources, Thought leadership
Why This Creative Joined a Firm Known for Its Research and Strategy

There’s a tendency to view creative—viewbooks, videos, advertising, or your website—as your institution’s brand. The truth is, no matter how great the creative might be, it isn’t your brand. Creative...

Announcements, Resources
That Question that Comes Up in Every Research Presentation, Part 3: Brand-Health Metrics

This year, we have been giving our readers an occasional glimpse into SimpsonScarborough’s normative database, which contains findings from hundreds of studies we’ve conducted over our past decade of...

Resources, Thought leadership
Call for Nominations: 2018 SimpsonScarborough Scholars Program

CASE is currently accepting nominations for the 2018 SimpsonScarborough Scholars program. Established in 2008, the program honors our founding partner, Christopher Simpson, who passed away that year....

Announcements, Resources
Do You Know What Your Social Media Analytics are Telling You?

Despite the proven power of social media for reaching prospective students, some higher education marketers spend little time tracking their social media efforts. Considering the amount of insight...

Resources, Thought leadership
Customer Service as a Competitive Advantage

A couple of weeks ago, I attended the 29th annual National Small College Enrollment Conference. The keynote speaker was Dr. Neal Raisman, principal of N. Raisman & Associates, a leading customer...

Resources, Thought leadership