Higher ed marketing is a complex and growing industry with its own unique set of needs and challenges. Recognizing the need to shape new leaders in the field, the University of Texas has launched the Institute for Higher Education Marketing, an intense and specialized professional development opportunity for mid- to senior level marketing and brand managers at colleges, universities, and agencies that work in the higher ed space. Now accepting applications, the pilot Institute will begin with a 4 ½-day cohort experience in Austin, Texas, the week of May 7, 2018. Participants will learn from world-class faculty and experts like Haley Rushing, Co-Founder of the Purpose Institute, who has helped organizations from Southwest Airlines to Whole Foods to IMG align their brands and values, and Maytal Saar-Tsechansky, University of Texas professor, data mining expert, and co-founder of Sweetch.com. The Institute, the first of its kind, will award participants a University of Texas credential upon completion of the program. For more information or to apply, contact Teri Lucie Thompson at email@example.com.