We're always proud to share the advancements and new additions to our growing team, but this month we promoted two of our most esteemed colleagues and took some time to sit down with them to learn more about them and their roles, and what's in store for the future of SimpScar.
But we want to start by introducing the newest member of the SimpScar team, Brendon Reyell! Brendon Reyell (he/him/his) is our new Senior Web Developer. Brendon brings several years of experience in web development at other agencies and earned his B.S. in Civil Engineering from Clarkson University.
He'll work in our Creative & Digital division, helping to build websites and web experiences for our clients, but that resonate & feel intuitive to their target audiences. Besides the work, he's excited to join SimpScar because of our agency culture & industry purpose. Brendon lives with his wife and is based in Torrance, CA.
New Promotions at SimpScar
When did you join SimpScar and what brought you here?
What should we know about your respective divisions? What's new or on the horizon?
What's remarkable is to see how that's affected our own teams internally — we're more integrated & collaborative across our agency now. Like how our strategy and digital teams work together, or media and research, accounts & operations (the list goes on) so that we can continue to move our clients forward. Our goal is for our clients to feel like we're an extension of their team, where we know the institution so well and can simultaneously bring new strategic insight & be in the weeds on all their brand and marketing needs. It's such an exciting time right now!
What do you wish more people understood about higher ed marketing?
What's been one of the most rewarding projects you've worked on at SimpScar?
One project that stands out is the one that changed me the most. Our client was the University of New Brunswick not too long after I first joined SimpsonScarborough. Not only was it our largest brand research project at the time (I think?), but we had to learn an entirely different higher education system.
I remember going to UNB for the first time and being so nervous because everything was out of my comfort zone. We traveled to Canada ALWAYS in the dead of winter (seriously — never once did we go in the summer!), and we would travel between their two campuses uncovering what was similar and what was different between the two and how to develop a brand positioning.
In the end, we conducted over 30 focus groups, eight audience surveys and developed a brand platform and brand positioning. I'm really proud of that work because when I first started, all I kept thinking to myself was, "What am I doing? How am I going to get through this? What were they thinking trusting me with this project?"
In the end, it was a huge success that I'm very proud of still to this day.
What's your favorite industry related-ish podcast/newsletter/book?
What's your favorite non-higher ed brand? Why?
What's your favorite vacation spot? Or where do you want to go next?
What famous person would you most like to meet?
In a parallel universe, what would you be doing instead of working at a higher ed brand & marketing agency?
It's been nearly two years since SimpScar first went fully remote, and we now have SimpScar team members in 20 different states around the country. If you're interested in joining a fully remote company working at the intersection of marketing & higher education, check out our careers page — we have seven open positions and more on the way!