Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Matt McFadden

Matt McFadden

Recent Posts

Building Trust
Building Trust

I'll state the obvious. We don't know when on-campus classes will resume, how they'll be delivered, or how much anything will cost. We don't know what residence life will be like, if student/faculty...

Strategy, COVID-19, Weekly Brief
Leading with Empathy
Leading with Empathy

Our team, like yours, has spent virtually every day since March 10th trying to understand what was happening. Each day came with new information. Each new piece of information came with major...

COVID-19, Weekly Brief
Woman journaling in a book.
Higher Ed Marketing's Missing Role: The Content Strategist
There's a hole in your org chart.

As big as it is, it's incredibly difficult to see because the role has yet to exist. It's a content strategist. Some institutions have content strategists. If they...

Strategy
Man focusing on computer
The Pressure to be Perfect

A few months ago, a client launched their new brand creative, including a new identity system. I spent the better part of two days on Reddit reviewing comments and memes from students on the topic. I...

Thought leadership
An Uncommon Approach to an Uncommon Campaign
The Campaign for the Uncommon Good was taking shape long before we ever arrived on campus, but to see it cast into public view — and inch ever-closer to its goal of $275 million — makes it all the...
Thought leadership, Client Work, Digital, Research, Video, Creative, Strategy
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Filling the Funnel: A Case for Less

We're facing a cliff of sorts. By the year 2025, the number of college-age students is expected to plummet like lemmings into a cold, barren sea. Many schools are already preparing by conducting...

Resources, Thought leadership
SS-CBUS-Lifestyle-Web-1458
The Great Folly of Numbers and Technology in Higher Education Marketing

What I Came Away Thinking After AMA

Events, Resources, Thought leadership
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Higher Ed’s Generational Identity Crisis

We’re in the midst of a generational transition in higher ed, but many schools look like they’re still just talking to Millennials. Which made us think: How often do you need to reexamine who your...

Resources, Thought leadership