Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

SimpsonScarborough

SimpsonScarborough

Recent Posts

Quick Takes

What does a generic brand video look like? Like this one by Dissolve Footage—a must see for any higher ed marketer.

Thought leadership
CMO Impact Study Findings Are Now Out

Last September, we told you about Kimberly Whilter's CMO Impact Study, meant to measure the impact CMOs have on a firm’s performance, in part because previous studies have shown that while CMOs think...

Thought leadership
The Real Madness of March

It's supposed to be the best time of year for college athletics. The month we celebrate Cinderellas, buzzer beaters, fab freshmen, crown a national champion and, of course, rake in the billions of...

Thought leadership
What Higher Ed Can Learn From Matthew McConaughey

I'll admit it ... I've got a bit of a bro-crush going on with Matthew McConaughey. It started when I saw Mud earlier this year, followed by an amazing 10-minutes in Wolf of Wall Street. And it hit...

Thought leadership
2014 AMA Symposium Call for Proposals

Have innovative and effective higher ed marketing strategies to share with your peers? Then it’s time to work on your paper proposal for this year’s AMA Symposium for the Marketing of Higher...

Events
thoughtleadership (1)
Communicating the Value of a College Degree

It’s clear that the cost of attending college, debt and the ability to find a career on graduation have passed the tipping point. For parents, prospects and politicians, it’s top of mind.

Thought leadership
announce_01
CASE SimpsonScarborough Scholars Selected for 2014

SimpsonScarborough is pleased to announce the selection of four CASE SimpsonScarborough Scholars for 2014. Launched in 2009 in honor of our late founding partner Christopher Simpson, the program...

Announcements
announce_01
John Lippincott to Retire from CASE in January 2015

John Lippincott has announced that he will retire from the Council for the Advancement and Support of Education (CASE) next January after 11 years as president. “John has been a transformative leader...

Announcements
announce_01
Improve Your Content Marketing with Youtility

Have you struggled with determining what prospective students, parents, alumni and other constituents would find most interesting or meaningful when they hit your websites, social channels or email...

Announcements
announce_01
Facebook Studio Awards Recognize Creative Excellence

Facebook is currently accepting submissions for their 2014 Facebook Studio Awards, which recognize the brands and agencies doing the best work on Facebook. Submissions will be judged on craft and...

Announcements
River Hawks Rising: UML Brand a Success Story in the Making
 UML's new, $40 million Health & Social Sciences building, which opened in 2013
Thought leadership