Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

SimpsonScarborough

SimpsonScarborough

Recent Posts

A 'Flattened' Higher Ed: Key Takeaways from CASE Europe

Tom Friedman's "The World is Flat" feels a little passe at this point, huh? Written in a pre-Facebook and Twitter world, we're living in an even more connected and competitive global landscape than...

Events, Thought leadership
Avoiding the Consequences of Poorly Designed Surveys

Darrin Helsel’s article the Consequences of Poorly Designed Surveys serves as an excellent primer for marketers planning to implement survey research. Poorly designed surveys can result in unreliable...

Thought leadership
CMO Study Underway

Last month, we announced that SimpsonScarborough has partnered with the Chronicle of Higher Education for a comprehensive study of marketing investments in higher education. How much are your peer...

Announcements
Data analytics, digital metrics and brand integration just a few of the hot topics coming to 2014 AMA Symposium

Get into a “Lone Star State of Mind” and join us at the 2014 AMA Symposium for the Marketing of Higher Education, slated for November 10-13 in Austin, Texas. This year’s Symposium features 48 general...

Events
The Ultimate (Higher Ed) Marketing Machine

Much of the work that we at SimpsonScarborough do for colleges and universities across the country leads to valuable marketing insight and strategies for our clients. A question we commonly tackle...

Thought leadership
Digital/Mobile In Your Marketing Mix

In our organizational assessment work, we see higher ed marketers increasingly focusing and aligning resources around measuring web, social media and digital strategy—and rightfully so, with the move...

Thought leadership
SS Snippets

New study shows it would take significant resources for a university to move up in the US News & World Report rankings, and that for most institutions, a move up or down of up to four spots is "just...

Thought leadership
Measure What Matters

Often times one of the biggest struggles higher ed marketers face is in bringing attention, consensus and decision-making around the goals and objectives their marketing efforts should support....

Thought leadership
Embracing the "B" Word

Despite strides made in higher education marketing, “branding” is still often considered a dirty word on many campuses. As this article on museums and branding shows, it’s a perception problem not...

Thought leadership
CASE Takes a Look at Big Marketers on Campus

Grab your current issue of CASE CURRENTS and read “Big Marketers on Campus,” which explores the rise of higher education marketing, including the increase in cabinet-level positions and influx of...

Thought leadership
Higher Ed Data Goes Mainstream

At SimpsonScarborough we’ve professed—and proudly too—that we’re big `ol data geeks. Data drives our insights around marketing and branding in higher education. That’s why we were really excited...

Thought leadership
CASE Resources for Higher Ed Marketers

The Council for Advancement and Support of Education (CASE) offers the following resources for Higher Ed Marketers:

Events, Thought leadership
THE Releases World Reputation Rankings 2014

The Times Higher Education last month released its 2014 Word Reputation Rankings, with Harvard in the top spot, as it has been every year since the rankings were first released in 2011. In fact, the...

Thought leadership