Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

SimpsonScarborough

SimpsonScarborough

Recent Posts

How to Conduct Research That Actually Helps

Most marketing professionals know what it’s like to conduct market research and then struggle to understand the data, figure out what it all means, and use it to make better decisions—to turn...

Thought leadership
Higher Ed & LinkedIn

LinkedIn has expanded its efforts to help universities keep in touch with their students and alumni with a new feature enabling students and grads to add college affiliation to their profiles with...

Thought leadership
The New White Space For Marketers: Higher Education

Read Elizabeth Scarborough’s take on the marketing shift that is occurring within higher education. Elizabeth discusses how these changes impact the role of CMOs and marketers in the industry in the ...

Thought leadership
Here Comes Generation Z

FOver the past few weeks, the marketing and advertising industry seems to have turned their full attention to the next wave of consumers, Generation Z. Gen Z, those born in 1995 or later, are already...

Thought leadership
Is There Time for Your University Brand?

At SimpsonScarborough we regularly help colleges and universities uncover valuable perspective and insight on their brands. Not only are our clients trying to tighten their stories, address key...

Thought leadership
Strategically Speaking Webinars: Registration Now Open

SimpsonScarborough is conducting a series of webinars throughout 2015 that you won’t want to miss! Learn the complete process of developing (or maintaining) a strong and enduring brand from initial...

Events
Turn Your Data Into Insights

In 2014, big data went from a buzzword to mainstream acceptance. We’ve watched it grow from a tool used by a small group of early adopters into a decision-driver for corporations of all industries,...

Thought leadership
Promoting the Liberal Arts

Higher ed marketers often ask me, “How can we do a better job of selling the liberal arts?” My go-to response has two parts. First, focus on marketing YOUR institution. Every institution—whether a...

Thought leadership
Higher Ed Marketing Trend Watch

As we head into 2015, I’d be remiss if I didn’t recount some of what was a terrific 2014 for me. After leading marketing efforts for the University of California System, I joined SimpsonScarborough...

Thought leadership
CMO Study Results: Higher Ed Marketing Comes of Age

SimpsonScarborough partnered with The Chronicle of Higher Education for a comprehensive study of marketing investments in higher education. The survey covered a range of areas, from budgeting and...

Thought leadership
#AMAHigherEd 2014 Recap

A record 1,100 higher ed marketers took Austin by storm for the 25th annual AMA Symposium for the Marketing of Higher Education. It was an honor to serve as a co-chair on this year’s planning...

Events, Thought leadership
announce_01
How Much Are Colleges and Universities Spending on Marketing?

The Chronicle of Higher Education and SimpsonScarborough recently partnered to conduct a study of higher education marketers. We asked how much you are spending, what your teams look like, and what...

Thought leadership
SimpsonScarborough Snippets

Nearly 1 in 3 international undergraduate students comes to the U.S. to study business, management or marketing, according to a new report from the Brookings Institution. The Chronicle provides a...

Thought leadership