Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

SimpsonScarborough

SimpsonScarborough

Recent Posts

Making Surveys Mobile-Friendly, Part 2

In part one of our series, we talked about unintentional mobile participants in online surveys and shared how SimpsonScarborough is thinking about the rise of mobile usage in survey participation....

Resources, Thought leadership
The Power of a Brand Name

In branding, names are…well, not everything. But a lot. I should know. I just got married this summer and changed my name from Elizabeth Scarborough to Elizabeth Johnson (Scarborough is now my middle...

Resources, Thought leadership
How Higher Education Can Adapt to The Digital Age

Amidst our growing appetite for storytelling, I’d argue that higher education and the arts are the two industries best positioned to embrace the trend. However, a potential weakness is the growing...

Resources, Thought leadership
Jeff Papa Retiring in October

On October 1, 2015, Jeff Papa will retire from SimpsonScarborough. Jeff started his career in admissions and worked at University of Maryland, Colby-Sawyer College, and Randolph Macon College. He...

Announcements, Resources
Making Surveys Mobile Friendly, Part 1

At a SimpsonScarborough retreat two years ago, we started a serious conversation about the impact of mobile device usage on our online survey research that we have continued to revisit and debate. At...

Resources, Thought leadership
Influencing Reputation: Do Your Efforts Reach and Engage Academic Peers?

Is it possible for a college or university to positively shape its image and reputation among academic peers? The majority of respondents to a nationwide survey of presidents, provosts, and...

Resources, Thought leadership
September Strategically Speaking Webinar

You’ve done your research, developed a positioning strategy and brought your campus along for the ride. But bringing it to life and expressing it creatively is where the rubber meets the road in a...

Announcements, Resources
The Power of the Net Promoter Score

Many of the image and branding studies we conduct for clients include the calculation of a Net Promoter Score, or NPS. The NPS is commonly used by a wide variety of companies because it’s such a...

Resources, Thought leadership
Introducing Our New Brand Identity and Website

We're thrilled to unveil our refreshed brand identity and redesigned website. The updates show the evolution of our company since its founding in 2006 and pave the way for how we're moving forward....

Announcements, Resources
Living Your Higher Ed Brand

For way too long, saying “marketing” on a college campus could get you in hot water (unless, of course, you were a marketing professor or student). Saying “brand” led to strange looks and skeptical...

Events, Thought leadership
Higher Ed Marketing: The Case Against Outdoor Advertising

I have a confession: higher education outdoor advertising, specifically, higher ed airport ads, make me cringe. Every time I’m in an airport, higher education institutions—from online to traditional...

Thought leadership
Forbes: Why Higher Education Institutions Need CMOs

Kim Whitler’s article in Forbes, posted earlier this week, describes the important role CMOs play in the higher education administration. She references a recent study conducted by SimpsonScarborough...

Announcements, Thought leadership
July Strategically Speaking Webinar

A seminal point in any branding process is developing the positioning strategy. What does a good positioning statement look like? How do you negotiate what it includes and excludes? What role should...

Announcements