A seminal point in any branding process is developing the positioning strategy. What does a good positioning statement look like? How do you negotiate what it includes and excludes? What role should research play in the process? What format is appropriate? How does it relate to your campus mission, vision, or strategic plan? Is it possible to develop a strategy that works for all the units of your campus?
In this third webinar of the series, we will address these and other issues related to developing a positioning strategy. We will discuss the relationship between market research, brand positioning, and the creative strategy that will ultimately be developed to bring the positioning to light.
Principles of a Strong Positioning Strategy
Led by: Dana Edwards and Kristen Ingels
Date: Thursday, July 9, 1:00-2:30pm ET
Registration fee: $295
Register today and learn more about the Strategically Speaking webinar series.
