Last month, we announced that SimpsonScarborough has partnered with the Chronicle of Higher Education for a comprehensive study of marketing investments in higher education. How much are your peer institutions spending on marketing? What do their teams look like—how many positions, and in what roles? These are questions we know you want answered. But to get that information, you must first give it. If you are the CMO (or equivalent) at your institution, you should have already received an invitation to participate in the study. If you haven’t received our email (check your spam folder, just in case), email Wanda Hoath at wh@simpsonscarborough.com to get a customized link and complete the survey this week. Results of the study will be released at the AMA Symposium for the Marketing of Higher Education in November.
Agency News — Summer 2023
We are thrilled to announce the newest members of the SimpsonScarborough team and recognize recent promotions within the agency! Join us in...
