Get into a “Lone Star State of Mind” and join us at the 2014 AMA Symposium for the Marketing of Higher Education, slated for November 10-13 in Austin, Texas. This year’s Symposium features 48 general lecture sessions on topics ranging including digital strategy, marketing in action, marketing operations, brand strategy, marketing intelligence and more.
Look for these presentations featuring clients and friends of SimpsonScarborough:
Monday, November 10 (Pre-Conference Tutorials)
Basic Marketing for Higher Ed. Tom Hayes, Chair and Professor of Marketing, Xavier University
The Power of Data: Using Research to Build a Brand and Track Performance. Christie Harper, Assistant Vice President for University Marketing, California Lutheran University; Rachel Reuben, Vice President, Communications, Colgate University
Digital Metrics 101: Analytics, Search and Social. Tim Jones, Associate Vice President of Marketing, Clarkson University; Nick DeNardis, Associate Director of Web Communications, Wayne State University
Digital Marketing Strategy: Skills for Thriving as the New World Continues to Emerge. Bob Johnson, Bob Johnson Consulting LLC
Tuesday, November 11
Convergence: Marketers as Masters of the Mix: Charlie Melichar, Senior Consultant, Marts&Lundy; Andrew Careaga, Director of Communications, Missouri University of Science and Technology (Missouri S&T)
Brand vs. Campaign? Or Brand + Campaign? Balancing Short-Term and Long-Term Goals in Higher Ed Marketing. Teri Lucie Thompson, Senior Vice President University Relations & Chief Marketing Officer, University of Arizona; Bill Faust, Senior Partner & Chief Strategy Officer, Ologie
Using Brand to Build Community: Honesty and Authenticity to Overcome Adversity: Luanne Lawrence, Associate Chancellor, Strategic Communications, UC Davis; Cynthia Hall, Associate Vice President, Strategic Communications, Penn State University; Moderator: Tracy Syler-Jones, Vice Chancellor for Marketing & Communications, Texas Christian University
Brand Yoga: How Far Can You Stretch a Brand Before it Breaks? Ram Kapoor, Executive Director, Marketing and Digital Communications, UC Berkeley
The PreparedU Project: The Integration of Brand, Thought Leadership & Content Marketing. David Perry, Chief Marketing Officer, Bentley University
The Art of Joyous Disruption: Regis University’s “Break-the-Rules” Brand Launch. Soon Beng Yeap, Assistant Vice President for Marketing Communications, Regis University
Crystalizing Internal Communications—You Can Do This! Gregory Carroll, Vice President, Marketing, Stetson University
Wednesday, November 12
Blockbuster Results on a B-movie Budget: Getting the Most out of Your Video Dollars. J. D. Fite, Senior Director of Communications, Agnes Scott College; Jon Milavec, Owner and Producer, Mixed Bag Media
Early Adoption in Higher Ed: How To Be Strategic About Social Media Instead of “Savvy.” Aaron Jaco, Digital Media Specialist, Drake University; Kyle Gunnels, Senior Strategist, TVP Communications
Download the Symposium program for the full list of presentations.
