Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

SimpsonScarborough

SimpsonScarborough

Recent Posts

Introducing Mike Roe

15,000. That’s how many taglines and headlines Mike Roe estimates he’s written over the span of his more than 20 years in Hollywood and higher ed. Here at SimpsonScarborough, we are very much looking...

Announcements, Resources
Connecting with Those Elusive Graduate-Student Alumni

A client recently asked me, “How can we maximize our graduate alumni engagement?”

Resources, Thought leadership
That Question That Comes Up in Every Research Presentation, Part 2

In March, we dug into our normative database to provide some comparative data on survey response rates and Net Promoter Scores. Since it’s graduation time, it seems fitting to look at what we’ve...

Resources, Thought leadership
Four Steps to Redefining Issues Management

“It's tough to make predictions, especially about the future.”

Resources, Thought leadership
College Choice: Irrational, but Not Unmeasurable?

Last week, there was a piece in Inside Higher Ed (“College Choice: It’s Anybody’s Guess”) contending that high school students’ college decisions are mostly “irrational” and “spur of the moment,” and...

Resources, Thought leadership
Higher Ed Social Media Engagement: It Doesn’t Have to Be Complicated

“We need more engagement!”

Resources, Thought leadership
2017 Call for AMA Papers

Have innovative and effective higher ed marketing strategies to share with your peers? Then submit a proposal to present at the 2017 Symposium for the Marketing of Higher Education, scheduled for...

Announcements, Resources
New and Next in Defining Higher Ed Brands

Sunshine, golf courses, mid-century homes, and furniture and streets named for luminaries of yesteryear like Bob Hope, Dinah Shore, Gerald Ford, and Frank Sinatra (names that the near Gen Z’er in my...

Resources, Thought leadership
Do's and Don’ts for Using Students in the Marcom Office

As a student graphic designer for the college of business at a large university, I truly enjoy helping build the college brand, working closely with faculty and staff, and getting experience in my...

Resources, Thought leadership
That Question That Comes Up in Every Research Presentation, Part 1

One question we can almost always guarantee will be asked in a research presentation is, “How does this finding compare to other schools you work with?” You asked, and we delivered.

Resources, Thought leadership
Congratulations to the 2017 SimpsonScarborough Scholars

SimpsonScarborough is pleased to announce the selection of the CASE SimpsonScarborough Scholars for 2017. Launched in honor of our late founding partner Christopher Simpson, the program supports the...

Announcements, Resources
Designing the Organization for Digital: Five Skillsets Every Higher Ed Marcom Team Needs In-House

In the fast-moving world of digital, finding the necessary talent and tools required to support the needs of today’s customer is a challenge many organizations face. Unfortunately, there is a growing...

Resources, Thought leadership
The Importance of Incentives

Following up on our November 2016 blog posts, we are back to talk about incentives. Here at SimpsonScarborough, we spend a lot of our time writing and fielding surveys with various audiences, and...

Resources, Thought leadership