SimpsonScarborough has partnered with The Chronicle of Higher Education and CASE for a comprehensive study of higher ed marketing that will build on the inaugural 2014 study to track our industry’s progress. Results of the 2016 study will be released at the AMA Symposium for the Marketing of Higher Education in December.
If you are the CMO (or equivalent) at your institution, you should have already received an invitation to participate in the study. If you haven’t or have any questions, please email Chelsea Woodard at cw@simpsonscarborough.com for your customized link to complete the survey.
Missed our 2014 summary and can’t wait for 2016 data? Take a look at our quick summary or download the full report.