Before that call, Elizabeth and I had decided on a couple of key measures we'd take to navigate this crisis:
- We would be brutally transparent with our team, even if it wasn’t good news— especially if it wasn’t good news. No surprises.
- We would double down on our commitment to give back to our higher ed marketing communications professionals— be it our National Student Studies, industry webinars, 1:1 meetings, whatever we could do. Few industries faced the complexity that higher education had to navigate on the fly. We had to be in the trenches with them.
“Letting there be room for not knowing is the most important thing of all. When there's a big disappointment, we don't know if that's the end of the story. It may just be the beginning of a great adventure. Life is like that. We don't know anything.”
Jason is CEO & Partner at SimpsonScarborough. Before coming to SimpsonScarborough in 2014, Jason led the marketing communications teams for the University of California System and North Carolina State University. In 2013, he was named Higher Education Marketer of the Year by the American Marketing Association. Known for being our chief Peloton evangelist, he and his wife, Meredith, live in Oakland CA with their daughter, Amelia. Learn more about Jason here.