Insights — We've got big news.

We've got big news.

Announcements / October 07, 2019
Elizabeth Scarborough Johnson
Elizabeth Scarborough Johnson

We are unabashedly proud to tell you that, this past summer, SimpsonScarborough acquired Knowble Media, a digital agency that specializes in website and video production for higher education.

In welcoming the Knowble team to the SimpsonScarborough family, we're now able to fully integrate digital services, including web and video, into our offerings. Their co-founders Bob Rafferty and Ross Ballinger join us as our VP, Digital and Associate Creative Director, Video, respectively. And, of course, every one of their employees is now part of our family, too. 

Wondering why a company known for research acquired a digital agency? We hoped you might ask.

It’s no secret that the reputation of higher education as a whole has taken a severe hit over the past decade, but our confidence in its power to change the world hasn’t waned. We believe that higher education must thrive. Our nation’s colleges and universities are essential to the health and welfare of our people and our world. They’re going to eradicate poverty, cure disease, end systemic racism, and save the planet. In acquiring Knowble, we're further strengthening our ability to solve the problems of – and advocate for – our entire industry. 

We started SimpsonScarborough more than 13 years ago with the steadfast belief that the best higher education brands are built, measured, refined, and expressed through research. But over the years, our mission became less focused on what we do and more concentrated on what our clients need. It's why we started building out our own creative division back in 2014 and why we chose to acquire Knowble this summer: to achieve our vision of being the data-driven partner for higher education marketers. 

So, what does it mean for you? 
Our digital and creative team has some of the best and brightest in the entire industry, and our list of services has grown exponentially. SimpsonScarborough is a partner committed to using data to drive marketing and branding strategies that ensure you’re measuring and meeting your strategic goals. This now includes deeper, more comprehensive engagement with your institution’s most vital marketing asset: the website.

What isn't changing? 
Our steadfast belief that the best higher education brands are built, measured, refined, and expressed through research. 

That hasn't changed – it never will. 

Join me in welcoming Knowble to SimpsonScarborough and learn what we can help your organization achieve.

Related Insights