Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Call for Contributions

If you have insights on marketing and communications in higher education (and we’re willing to bet you do), want to hear from you. We’re looking for original pieces (500 – 800) words in length that...

Announcements, Resources
Planning for Marketing Without a Budget

One of the things I find most shocking and disturbing about higher ed marketing is the lack of effective budget planning. Leadership demands for marketing outcomes are high, but campus marketers are...

Resources, Thought leadership
“There cannot be a crisis next week. My schedule is already full.”

No doubt like Henry Kissinger, we all wish that we could just focus on the part of the job we love—developing creative, innovative, brand building strategies as opposed to thinking about, or worse,...

Resources, Thought leadership
CASE Accepting Nominations for 2017 SimpsonScarborough Scholars Program

CASE is currently accepting nominations for the 2017 SimpsonScarborough Scholars program. Established in 2008, the program honors our founding partner, Christopher Simpson, who passed away earlier...

Events, Resources
The Gen Z Customer

The digital revolution has redefined the relationship that exists between customers and brands. No longer a one-way flow of communication, brands must now engage and encourage interaction and honest...

Resources, Thought leadership
The X’s and O’s of Marketing Strategy

Football season is around the corner, and while I could talk for hours about the ethical dilemmas surrounding football itself or oversized budgets of big time college athletics, I’ll instead share...

Resources, Thought leadership
Liberal Arts (and Computer Processors) – So what? Who cares?

Before you let out an exasperated sigh, I am not questioning the value of liberal arts – there are plenty of other sources that argue the “so what” well (i.e. the Phi Beta Kappa Society toolkit,...

Resources, Thought leadership
Is Your Institution Ready for Branding?

As little as 15 years ago, you couldn’t use the “M word” on a college campus without getting booed off the podium. Marketing was seen as “smoke and mirrors,” and it was considered unseemly to...

Resources, Thought leadership
Telling the Outcomes Story

Information about career outcomes has quickly become one of the most important factors for prospective students and their families in the college search and decision process. These audiences are...

Resources, Thought leadership
Net Promoter Score and How to Truly Measure Brand Health

I've heard both sides—"I hate the NPS" and "I love the NPS." I understand the perspective of the naysayers. In 2003, when Fred Reicheld introduced the NPS in Harvard Business Review, he called it the...

Resources, Thought leadership
Not Just the Same-Old, Same-Old: Articulating a Distinctive Brand

One of my favorite episodes of the short-lived, late-‘90s sitcom Veronica’s Closet features Kirstie Alley’s lead character, Ronnie—the flashy, brassy CEO of a large lingerie company—blithely...

Resources, Thought leadership
How to Reach On-the-Go Student Audiences with Geotargeting

For higher education marketers, continually reaching and engaging on-the-go student audiences is a must. Luckily, with the majority of your students and potential students accessing multiple devices...

Resources, Thought leadership
Reminder: CMO Study Underway

SimpsonScarborough has partnered with The Chronicle of Higher Education and CASE for a comprehensive study of higher ed marketing that will build on the inaugural 2014 study. Results of the 2016...

Events, Resources