Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

That Question That Comes Up in Every Research Presentation, Part 1

One question we can almost always guarantee will be asked in a research presentation is, “How does this finding compare to other schools you work with?” You asked, and we delivered.

Resources, Thought leadership
Filling the Gap: Keeping the Marketing Office on Track During a Leadership Transition

Movement at the director and VP levels of college and university marketing and communications offices is a fact of life, whether precipitated by an institutional leadership change or the opportunity...

Resources, Thought leadership
Congratulations to the 2017 SimpsonScarborough Scholars

SimpsonScarborough is pleased to announce the selection of the CASE SimpsonScarborough Scholars for 2017. Launched in honor of our late founding partner Christopher Simpson, the program supports the...

Announcements, Resources
Designing the Organization for Digital: Five Skillsets Every Higher Ed Marcom Team Needs In-House

In the fast-moving world of digital, finding the necessary talent and tools required to support the needs of today’s customer is a challenge many organizations face. Unfortunately, there is a growing...

Resources, Thought leadership
The Importance of Incentives

Following up on our November 2016 blog posts, we are back to talk about incentives. Here at SimpsonScarborough, we spend a lot of our time writing and fielding surveys with various audiences, and...

Resources, Thought leadership
Take the Guesswork Out of Your Program Development Strategy

To be successful, an institution must continually develop, refine, and evolve its portfolio of academic programs to reflect the changing needs of learners and society. Historically, campuses have...

Resources, Thought leadership
Charge for 2017: Carving Your Institution's Space in the Public Discourse

Full disclosure: I missed the opening session of the 2016 AMA Symposium on Higher Education.

Events, Resources, Thought leadership
Three Campus Visits in 24 Hours

The week of Thanksgiving, my 16-year old junior and I visited three colleges in 24 hours. My first visits as an official “prospective parent” were enlightening to say the least. Half of my brain was...

Resources, Thought leadership
Linking Brand and Philanthropy Can Lead to the Extraordinary

For many colleges and universities, planning and launching a comprehensive (or capital) campaign can be the catalyst for broader marketing and branding efforts. After all, if you’re going to try to...

Resources, Thought leadership
Articles From 2016 Worth a (re)Read

Like many, I’m ready to bid adieu to 2016. But before we close the door completely and embrace 2017 with open arms, it is time to bookmark a handful of the “best of” higher ed articles from this year...

Resources, Thought leadership
How to Design a Logo? Start with Research.

I heard a story yesterday that almost made me drop the phone. A college’s marketing team had hired a local agency to create a new logo. Okay, happens all the time. The odd part is that there was...

Resources, Thought leadership
Secrets of a Successful Market Research Project

In a recent 2016 study of higher ed marketing leaders, we found that approximately 50% of colleges and universities are currently implementing a marketing research initiative. The higher ed marketers...

Resources, Thought leadership
My Picks for #AMAhighered 2016

We’re officially in countdown mode to the 2016 Symposium for the Marketing of Higher Education! The full agenda is live, and as expected, it is full of innovative sessions that are sure to inspire...

Events, Resources