SimpsonScarborough is pleased to announce the selection of the CASE SimpsonScarborough Scholars for 2017. Launched in honor of our late founding partner Christopher Simpson, the program supports the professional development of four promising higher ed marcom practitioners every year. Each scholar receives CASE Premier-level member benefits, access to customized research through CASE’s InfoCenter, attendance at the Summer Institute for Communications and Marketing, and more. This year’s CASE SimpsonScarborough Scholars are:
Communications Specialist, Northwest College, Wyoming
Nominated by: Mark Kitchen, Vice President for College Relations; and Writer, Editor, & Web Content Analyst Nickie Proffitt, who say that while Daniel is new to the field of advancement, his skills, worth ethic, and willingness to go beyond expectations demonstrate his potential to excel in the field. “Dan is one I want to nurture for the long-term at Northwest College,” wrote Kitchen, “so that his contributions advance the institution well after I retire.”
Roles and responsibilities: Writes and edits college-wide news, print, and electronic communications. Coordinates photographic services. Produces original content and maintains various website and social media components. Serves as member of crisis communications team and College Relations Office creative team.
Social Media Director, Lawrence University, Wisconsin
Nominated by: Calvin Husmann, Vice President for Alumni and Development, and Craig Gagnon, Associate Vice President of Communications, for her initiative and success in developing and implementing a strategic social media program for Lawrence University, resulting in her promotion to Social Media Director in 2016. “Kasey is already a valuable part of the Lawrence staff,” said Gagnon, “and has the potential to become an industry leader as well as a campus leader.”
Roles and responsibilities: Builds and executes social media strategy. Generates, edits, publishes, and shares daily social media. Sets up and optimizes Lawrence University social media pages to increase visibility of the university’s social content. Collaborates with other departments to manage reputation, identify key players, and coordinate actions.
Communications Manager, School for Social Work, Smith College, Massachusetts
Nominated by: Marianne Yoshioka, Dean of Smith’s School for Social Work, and Megan Morey, Chief Advancement Officer at Amherst College, who both cited Myrna’s creativity, hard work, efficiency, and professionalism. Yoshioka also described her as a “positive and powerful force” for her role in handling crisis communications in response to a student protest shortly after she began in her role at Smith.
Roles and responsibilities: Develops and implements strategic and integrated communications plans to increase visibility and strengthen the SSW brand. Leads publications and media team, overseeing content and information architecture of SSW website and managing production of 42-page biannual magazine. Directs media relations efforts and acts as SSW spokesperson.
Communications Specialist, Lethbridge College, Alberta
Nominated by: Lethbridge’s Communications Manager, Gwen Wirth, and Senior Writer and Editor Lisa Kozleski, who credit Paul’s previous experience as a reporter and news anchor, his strategic thinking skills, and his willingness to learn with making him an indispensable part of the advancement team. Calling him a “passionate advocate for the students, alumni, staff, and programs of the college,” Kozleski said Paul shows great potential for leadership.
Roles and responsibilities: Writes news releases, internal communications, speeches, and stories for multiple platforms. Develops key messaging around major news items, announcements and events. Compiles college-wide twice-weekly internal newsletter. Contributes content for Lethbridge College and Kodiaks Athletics accounts.