Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Without a Creative Brief, It’s Going To Be a Bumpy Ride

People often ask me what’s changed the most over the course of my two decades in advertising and marketing. The easy (and politically correct) answer is the tools—the computers and the smart phones...

Resources, Thought leadership
Introducing Mike Roe

15,000. That’s how many taglines and headlines Mike Roe estimates he’s written over the span of his more than 20 years in Hollywood and higher ed. Here at SimpsonScarborough, we are very much looking...

Announcements, Resources
Connecting with Those Elusive Graduate-Student Alumni

A client recently asked me, “How can we maximize our graduate alumni engagement?”

Resources, Thought leadership
That Question That Comes Up in Every Research Presentation, Part 2

In March, we dug into our normative database to provide some comparative data on survey response rates and Net Promoter Scores. Since it’s graduation time, it seems fitting to look at what we’ve...

Resources, Thought leadership
Four Steps to Redefining Issues Management

“It's tough to make predictions, especially about the future.”

Resources, Thought leadership
Weathering a Storm: The Critical Distinction Between Brand and Reputation in Times of Crisis

An institution’s, company’s, or even an individual’s brand is interconnected with its reputation—so much so that the two terms are frequently used interchangeably. However, reputation and brand have...

Resources, Thought leadership
University Messaging Attributes: Are Yours Keeping Up with the Times?

While a college or university’s core brand should persist over time, the institution should continually monitor the resonance of the messaging it uses to express that brand. Keeping a finger on the...

Resources, Thought leadership
College Choice: Irrational, but Not Unmeasurable?

Last week, there was a piece in Inside Higher Ed (“College Choice: It’s Anybody’s Guess”) contending that high school students’ college decisions are mostly “irrational” and “spur of the moment,” and...

Resources, Thought leadership
FERPA: How It Does (and Doesn’t) Affect Higher-Ed Research Studies

A recent study by Pew Research Center found that 64% of Americans have personally experienced a major data breach and 49% feel their personal information is less secure than it was five years ago....

Resources, Thought leadership
Higher Ed Social Media Engagement: It Doesn’t Have to Be Complicated

“We need more engagement!”

Resources, Thought leadership
2017 Call for AMA Papers

Have innovative and effective higher ed marketing strategies to share with your peers? Then submit a proposal to present at the 2017 Symposium for the Marketing of Higher Education, scheduled for...

Announcements, Resources
New and Next in Defining Higher Ed Brands

Sunshine, golf courses, mid-century homes, and furniture and streets named for luminaries of yesteryear like Bob Hope, Dinah Shore, Gerald Ford, and Frank Sinatra (names that the near Gen Z’er in my...

Resources, Thought leadership
Do's and Don’ts for Using Students in the Marcom Office

As a student graphic designer for the college of business at a large university, I truly enjoy helping build the college brand, working closely with faculty and staff, and getting experience in my...

Resources, Thought leadership