Articles from 2015 Worth a (re)Read

2015 has nearly come and gone, which means it is time for my recap of this year’s top higher ed articles. These articles are all bookmark-worthy (have you tried the nifty app, Pocket?) to keep handy for rereading and sharing well into 2016.

• The New York Times Magazine explored the pricing dynamics of our industry in an attempt to answer the question: Is college tuition too high?
• The Hechinger Report showcased how big data is making its way into the admissions process and decisions.
• NPR featured an interview with Malcolm Galdwell on vast endowments and the increasing inequality in American higher ed.
• HubSpot published a useful “best of” series featuring the best Facebook, Instagram, and Twitter college accounts and what sets them apart.
• Time’s piece on how high school students use Instagram to help pick a college further demonstrates the important role social media now plays in the admissions process.
• The Upshot featured numerous articles on the benefits of college for low-income populations in: “College for the Masses,” “Helping the Poor in Education: The Power of a Simple Nudge,” and “California’s Upward-Mobility Machine.”
• The New Yorker tackled the ever popular debate: Do business people make good university presidents?
• The Chronicle of Higher Education offered an inside look at the pressures enrollment offices are under with a glimpse at the time, money, and outreach it took to bring 532 freshmen to University of Evansville.
• Kimberley Whitler offered an insightful case on why higher education institutions need CMOs.
• The NY Times explored how the focus on measurable outcomes has transformed the role of a professor.
• Vox made a critical distinction in this short explainer – cost is not the same as price.
• The Atlantic tackled the growing practice of trigger warnings across America’s colleges and universities – arguing it is disastrous both for education and mental health.

Missed my recap from 2014? Check it out here.