Higher Education Marketing Blog

Strategically Speaking Webinars: Registration Now Open

Written by SimpsonScarborough | Feb 6, 2015 4:26:28 PM

SimpsonScarborough is conducting a series of webinars throughout 2015 that you won’t want to miss! Learn the complete process of developing (or maintaining) a strong and enduring brand from initial market research through measuring your marketing ROI.

Executive-level marketers will benefit from the strategic overview of a branding initiative and the case studies, while mid-level marketers will learn from the specific and tactical steps presented by SimpsonScarborough’s leadership.

2015 topics and dates include:

  • March 12: Key Steps to Building an Enduring Brand Strategy
  • May 7: Harnessing the Power of Research and Data to Build a Brand
  • July 9: Principles of a Strong Positioning Strategy
  • September 10: Creatively Expressing Your Brand Strategy
  • November 12: Effectively Measuring Marketing ROI

Each webinar is scheduled from 1 to 2:30 p.m. ET. For full descriptions of each session and information on registering, click on the link below. There, you can sign up for the entire series all at once or sign up for individual webinars.

Pricing:

  1. $295 per each webinar
  2. $1,180 for the entire series (a savings of $295)

What you get:

  • Access to the live webinar through a link that is unique to you—we encourage you to invite your colleagues and project the webinar to turn it into a mini-town hall event
  • Access to a recording of the webinar

Registration is now open here.