SimpsonScarborough has partnered with The Chronicle of Higher Education and CASE for a comprehensive study of higher ed marketing that will build on the inaugural 2014 study. Results of the 2016 study will be released at the AMA Symposium for the Marketing of Higher Education in December.
If you have not had the opportunity to complete the survey, it’s not too late! If you are a CMO or the highest ranking marketing and communications professional on your campus, please email Chelsea Woodard at cw@simpsonscarborough.com for a customized link to complete the survey. Thank you to those of you who have already completed the survey in the past few weeks – your participation is key to tracking our industry’s progress.