You’ve done your research, developed a positioning strategy and brought your campus along for the ride. But bringing it to life and expressing it creatively is where the rubber meets the road in a branding initiative. How does an institution effectively move from brand strategy to creative concept and expression? What are the key elements that need to be addressed? How—and should—you touch your school’s logo or logo guidelines? Where does a good idea come from? What does it take to build a case and support for a big idea?
These are among the critical questions in the creative development process. They are answered in the fourth webinar of our series, which will explore the key elements of developing a powerful, moving creative strategy that is authentic to your brand.
Creatively Expressing Your Brand Strategy
Led by: Jason Simon and Matt Checkowski
Date: Thursday, September 10, 1:00-2:30pm ET
Registration fee: $295
Register today and learn more about the Strategically Speaking webinar series.