Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

A Brief History of the Higher Education CMO Study

Editor's Note: Our ongoing series about the Future of Higher Ed MarComm is focused on all of the topics that we believed were important pre-pandemic, but in a world permanently transformed by...

Thought leadership, Higher Ed CMO Study, Future of Higher Ed Marcom
Gratitude in the Journey
Sometimes our greatest learnings aren't found in our successes or even apparent in the moments we experience them. It's a life lesson that comes with age, wisdom, kindness, heartache, humility,...
Thought leadership
Agency News — August 2021

We've had an embarrassment of riches at our agency between some well-deserved promotions and some incredibly talented new people joining our team. Read on for the updates and be sure to reach out...

Announcements
The Higher Ed CMO Survey FAQ

The Higher Education CMO Survey is officially open for data collection!

Announcements, Higher Ed CMO Study
The Five Classifications of Higher Ed Web Content Accessibility

Editor's Note: Our ongoing series about the Future of Higher Ed MarComms is focused on all of the topics that we believed were important pre-pandemic, but in a world permanently transformed by...

Digital
Competitive Usability Evaluation: Calculating How Your Site Ranks Amongst the Competition

A competitive usability evaluation is a user experience (UX) research method we use to quantify how a site functions relative to its competitors. There are different ways to conduct this type of...

Digital
Agency News — July 2021

We're thrilled to introduce three new members of the SimpsonScarborough team: Dempsey Ewan, Osmond Curtis, and Scott Smith. Beyond their obvious talent, experience, and passion for higher...

Announcements
What's the Future of Campus Recruiting Events?

In-person visit days for admitted students have long been considered the anchor of the spring recruitment event lineup. Many students make their final college choice immediately after attending...

Elizabeth Scarborough, Thought leadership, Future of Higher Ed Marcom
How to Leverage Gamification in Higher Ed Marketing

Editor's Note: Our ongoing series about the Future of Higher Ed MarComms is focused on all of the topics that we believed were important pre-pandemic, but in a world permanently transformed by...

Media Planning, Future of Higher Ed Marcom
Announcing the Promotion of Perrie Howes to Director of the Project Management Office

We're extraordinarily proud to announce the promotion of Perrie Howes to the role of Director, Project Management Office. 

Announcements
Why Market Research is Critical to Assessing Academic Program Demand

Early in my career as a higher ed market researcher, I never would have imagined working with provosts and deans to study the demand for potential new programs. Decision-making related to new...

Elizabeth Scarborough, Thought leadership, Research, Future of Higher Ed Marcom