Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

The Trouble with Personas

At a time when expressions of identity and individuality are prevailing, and there's an acute intolerance of bias, discrimination, and systemic racism, we must ask ourselves — is there still a...

Thought leadership, Diversity, Equity, and Inclusion
Mission in Control

This is a guest post from one of our industry colleagues, Katharine Wehling. We believe her perspective about mission in higher ed is as important now as it's ever been. As she states in her...

Thought leadership, Guest Post
Weekly Brief: The New Proof Points

We know that this week will be the most challenging week for many of you in a long line of really challenging weeks. So for this week's brief, we decided to look toward the future. But if you're...

Weekly Brief
Weekly Brief: Grand Opening, Grand Closing

Is there a reputational risk in actually opening now?

Weekly Brief
Weekly Brief: An Education Should Be Easier to Buy

Historically, the buying experience at most institutions has been — how should we say it — not great. We can blame complexities like the application or admissions process, but I'd argue most of it...

Weekly Brief
Weekly Brief: Pivoting With the Political

ICYMI, it's a presidential election year. Throw that on top of all the social, cultural, and economic instability, and you've got yourself a perfect storm of questions and considerations when it...

Weekly Brief, Media Planning
Bringing Your Brand to TikTok

Editor's Note (Updated 9/14): Oracle has been leaked as the likely 'trusted US tech partner'. 

If you're like me, the age of COVID-19 and the onset of a national quarantine has presented you in...

Social Media
Hot Mics and High Fives: Launching a Brand in the Middle of a Pandemic

"The mic is still hot!"

Client Work, Strategy, Branding
To Boycott or Not to Boycott

To be honest, that's not really the question. The question is really about what are you doing to address the issues that students care deeply about?

Weekly Brief
Keeping Your Brand Relevant

Each year, the brand consultancy Prophet releases its Brand Relevancy Index. By their definition, relevant brands fall into four categories:

Weekly Brief
Never Read the Comments

In the last few weeks, a number of colleges and universities have made announcements to remove statues and artwork with racist lineages. The news has been received positively by many but, as...

Weekly Brief
Product, Place, Price, and Packaging

When the marketplace gets cloudy or uncertain, I go back to MKTG 301: Intro to Marketing at Auburn. I want to remember the basics and how they are applicable today. I thought a lot about the 4 Ps...

Strategy, Weekly Brief