Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Parenthood and Project Management
I am a pretty high-energy, positive individual with a mind for organization (as I've been told). I've worked in various fields requiring "start-up" energy — from corporate creative services,...
SimpScar Culture
Branding, Brain Drain and Budgets, Oh My
A new podcast hosted by Jaime Hunt, Miami University's CMO, Confessions of a Higher Ed CMO features conversations between Jaime and higher ed marketing experts to discuss the unique...
Thought leadership
Higher Education's Existential Crisis

Higher ed CMOs face a myriad (and exhausting) set of challenges. Declining budgets, poor martech, leadership transitions, talent exodus amid the great resignation, ongoing crisis management, and...

Thought leadership
Pop Thieves

Ideas are currency. And sometimes you really need to rob a bank.

Thought leadership, Creative, Design
How Silos Hinder Brand Experience in Higher Ed
Back in 2017, I made up what I thought would be a valuable role on college campuses . Someone in charge of brand experience, a role that would connect marketing and communications with the...
Thought leadership, Branding
Diversity Is Not My Issue and Other Stories We Tell
We'd like to invite you to join our webinar on inclusive communications in higher ed, "Diversity Is Not My Issue" and Other Stories We Tell, that was originally presented at the CASE Rethink...
Announcements, Diversity, Equity, and Inclusion
Agency News — Spring 2022

It's been a rapid season of growth to start the new year with many new faces joining our team. We're so proud to welcome the following individuals to our team and have already begun to see the impact...

What's the Real Impact of Including the Lead Marketer in the President's Cabinet?

When we launched our first Higher Ed CMO Study in 2014, just 58% of Lead Marketers reported holding a spot in their President's Cabinet. Growth was stagnant in 2016 and 2019 as that number hovered...

Thought leadership, Higher Ed CMO Study
Agency News — February 2022

We're proud to share the recent advancements and new additions to our growing team. It's incredibly rewarding to bring aboard such incredible talent and some of the genuinely best people from the...

What If Higher Ed Marketing Budgets Looked More Like the Corporate World?

Editor's Note: Back at AMA in 2019, I spoke with a CMO from a large public institution who shared his frustration for not only how his institution resourced its marketing efforts, but how they...

Thought leadership, Higher Ed CMO Study
The CMO Study is (almost) here

The Higher Ed CMO Study 

We're proud to announce the upcoming publishing of our 2021-22 Higher Ed CMO Study and want to invite you to join us for our webinar where we'll present the findings,...

Higher Ed CMO Study