Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

An Uncommon Approach to an Uncommon Campaign
The Campaign for the Uncommon Good was taking shape long before we ever arrived on campus, but to see it cast into public view — and inch ever-closer to its goal of $275 million — makes it all...
Thought leadership, Client Work, Digital, Research, Video, Creative, Strategy
An Uncommon Approach to an Uncommon Campaign
The Campaign for the Uncommon Good was taking shape long before we ever arrived on campus, but to see it cast into public view — and inch ever-closer to its goal of $275 million — makes it all...
Thought leadership, Client Work, Digital, Research, Video, Creative, Strategy
A Year in the Life of Launching a Brand

College Homecoming – that unmistakable combination of crisp fall air, changing leaves, and deep nostalgia for days gone by. But there's also something about being on a college campus that feels...

Client Work
Time to tidy up your [.edu]

Each time we are engaged in a higher education website redesign, we find ourselves in a conversation about the purpose of the [.edu]. It serves many different audiences with vastly different...

Thought leadership, Digital, websites
7 Steps To Optimizing Your Alumni Magazine Reader Engagement

A high-level college administrator once said to me that the institution’s most important publication was not the alumni magazine but the president’s annual report. From their point of view, the...

Thought leadership, Guest Post
We've got big news.

We are unabashedly proud to tell you that, this past summer, SimpsonScarborough acquired Knowble Media, a digital agency that specializes in website and video production for higher education.In...

Announcements
What Type of Marketer Are You?

Not all higher ed marketers are created equal. Four main types exist today, and each can be identified by reporting structure, KPIs, relationships, and the tactical approaches they employ. While...

Thought leadership
How Social Listening Can Benefit Your Content Marketing

Here at SimpsonScarborough, we are increasingly adding social media audits and social listening trends analyses to our work with colleges and universities to help them develop and amplify more...

Resources, Thought leadership
Reaching Gen Z, Part 1: Paid Media Strategy

Gen Z is the most recent generation headed to college, and just to keep you on your toes, they bring their own particular set of values, beliefs, and preferences to the college-search...

Resources, Thought leadership
Finding the “What Else” that Really Drives Your Brand

When we kick off any new branding initiative, our SimpsonScarborough team always starts by spending several days on a campus, meeting with faculty, staff, administrators and students and asking...

Resources, Thought leadership
Filling the Funnel: A Case for Less

We're facing a cliff of sorts. By the year 2025, the number of college-age students is expected to plummet like lemmings into a cold, barren sea. Many schools are already preparing by conducting...

Resources, Thought leadership