Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

The Integrated Campaign for Blue Turf Thinking

Before Boise State University could take its brand to the nation’s biggest stages, it needed a bold breakthrough to close the perception gap it was experiencing at home. Declining state funding and...

Thought leadership, Media Planning
Boise State's Branding Blueprint

We've all heard the question echo across national media outlets: "Is college worth it?" This question has shifted the discourse about the value of higher education across our country. Higher...

Thought leadership, Branding
The Impact of AI on Higher Education Marketing

There's a lot of noise right now about Artificial Intelligence and the impact it will have on society. That noise gets more signaled as you get into specific categories of impact, like marketing,...

Thought leadership, AI
The Higher Ed Hero's Journey

Alums are undoubtedly a leading segment of institutional donor pipelines. It’s simple, in theory; students graduate, become alums, and enter an alum database marked as potential donors. But, as we...

Thought leadership, 2023 Alumni Philanthropy Study
The New Rules of Engagement
Hello, Jason? This is your alma mater speaking.
My first job in college was cold-calling alums and asking for donations. Three nights a week, I biked down to the Indiana University Foundation and...
Thought leadership, 2023 Alumni Philanthropy Study
Agency News — Summer 2023

We are thrilled to announce the newest members of the SimpsonScarborough team and recognize recent promotions within the agency! Join us in congratulating the following individuals on their new (and...

Higher Ed's Mission Problem

In 15 years as a higher ed professional, I've been inspired by and privileged to tell stories of transformational experiences for students, faculty, and the communities served by the colleges and...

Thought leadership, 2023 Alumni Philanthropy Study
Welcome to the SimpsonScarborough CMOLab

Back in 2014, we partnered with The Chronicle of Higher Education to launch the first study of its kind: a benchmarking study of the higher education Chief Marketing Officer. At that time, the role...

Managing the Intangible: Brand Trust

2023 is the year of brand management. A time to focus on aligning a brand's efforts with strategic priorities to ensure a solid and consistent message is managed across enterprises, channels, and...

Thought leadership, Strategy, Branding
What Gives? SimpsonScarborough's Alumni Philanthropy Study

Like so many, I met some of my closest friends in college. That includes my best friend, Matt (not his real name), who graduated alongside me from Stonehill College in 2007. While many graduates from...

Thought leadership, 2023 Alumni Philanthropy Study
Building Marketing Momentum

In the 1970s, a seasoned entrepreneur made an interesting acquisition.

Thought leadership, Media Planning
Agency News — Spring 2023

We are thrilled to welcome the newest members of the SimpsonScarborough team! It's incredibly rewarding to bring aboard such incredible talent and some of the genuinely best people from the world of...